Senior Account Executive, Food & Beverage

5W is seeking a Senior Account Executive to join 5W’s Food & Beverage practice. The ideal individual will have worked with Food & Beverage - based clients within an agency setting, is an expert at pitching and influencer relations, and possesses superior account and time management skills. This is an exciting opportunity that promises to offer challenges and professional development in an environment where drive, an entrepreneurial spirit, and a commitment to exceed expectations is a winning recipe for success.

Here’s what you’ll be doing:

• Create and develop media materials – press kits, press releases, media alerts, fact sheets, bios, case studies and backgrounders
• Develop pro-active pitch ideas for clients based on their industry, current trends and various announcements
• Drive consistent and impactful media results across your portfolio of clients
• Develop and nurture relationships with influential members of the food and beverage media and industry to develop placements
• Develop and manage organic and paid influencer campaigns for both organic and paid programs
• Monitor and engage with relevant influencer social media accounts
• Contribute to strategic communication plans, including media opportunities, tactics, and timelines as needed
• Monitor media and seek out speaking opportunities for clients as “experts in their field”, as needed
• Provide strong guidance and leadership to junior-level staff
• Daily client interaction to update, report on and discuss media relations
• Contribute to @5Wfoodandbev Instagram account
• Participate in brainstorming sessions to develop strategic/creative thinking for clients
• Additional research, duties and projects as required

Here’s what you have:

• B.S/B.A in Public Relations or related field
• 3-4 years of PR agency experience –with Food & Beverage clients preferred
• The ability to drive a robust volume of meaningful, top-tier placements (2-4 per client each month)
• Excellent written and verbal skills
• Creative and energetic personality!

Why you'll love working here:

• Competitive salary and extensive benefits & wellness program
• Robust PTO
• Summer Fridays (also Winter, Spring and Fall Fridays!)
• A flexible, hybrid work model
• Family planning support including an expanded parental leave
• Participation in our sabbatical program
• Growth and development initiatives including “5W University”
• Access to season tickets for pro sports teams
• Charitable giving initiatives including company matching donation program and paid volunteer days

NYC Salary Range: $65K - 80KWhere an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
For more information please visit: www.5wpr.comWe are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. All your information will be kept confidential according to EEO guidelines.