Field Marketing Manager

Location  

This position may be performed remotely, in the United States. Candidates must live in a state where Scooter’s Coffee operates coffee shop locations. Scooter’s Coffee is headquartered in Omaha, NE. Regular travel to Omaha will be expected for candidates that do not reside in Omaha, NE.   

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Description  

The Field Marketing Manager is responsible for the alignment, activation, and execution of Scooter’s Coffee local and brand marketing programs for new and existing franchise and company stores to drive sales and profitable traffic growth. This position is accountable for executing the plan to achieve monthly and annual sales, traffic, and EBITDA goals within a geographic area encompassing a range of 200 to 300 stores across a multi-state territory. The scope of the role includes leading the planning and execution of pilot and field tests, activating sustained local marketing, regional or systemwide marketing activities as part of the annual marketing calendar plans. 

This role reports to the Director, Field Marketing. Key outcomes for this role are delivering annual and long-term brand KPI’s of AUV growth, comparable sales, traffic and EBIDTA. The role requires a persuasive communicator with a strong grasp of the marketing process, digital and social media, and a creative and strategic thinker comfortable influencing and collaborating with internal and external stakeholders.  

Essential Duties and Responsibilities 

• ??Lead the process, development, and execution for ad-hoc projects on an as-need basis related to field marketing for regional and down markets.? 
• Be the primary source of contact and subject matter expert for franchisees and company operators for all marketing calendar events, promotions and local programs?; present relevant information to franchisees and managers on Campaign Preview Calls and/or in-person at regional meetings? 
• Provide clear communication of system-wide and local marketing initiatives to align franchisees/company operators to gain alignment on local and national marketing programs to ensure participation in the marketing initiatives at the store & regional level. 
• Build strong collaborative relationships with franchisees, company operators, Franchise Business Consultants, marketing team, and other cross functional teams. 
• Collaborate with Franchise Business Consultants to build sales and traffic forecasts for each annual planning period 
• Conduct site level local trade area audits and regular field visits for new and existing stores, to identify and evaluate key locational attributes such as traffic generators, target markets, competitive threats, local media opportunities, unique community characteristics, promotional ties ins and other new areas of business potential. 
• Analyze local market information to identify and recommend new local store marketing opportunities 
• Educate and guide franchisees on available tools and resources to help activate their business. 
• Maintain knowledge and tracking of existing and emerging competitors in assigned markets to assess impact on franchisees 
• Build, implement and oversee the regional always on marketing efforts. 
• Work with agency partners to plan, manage, and oversee the tracking and performance of digital and traditional (non-digital) media channels, including local outdoor and direct mail. 
• Monitor, analyze and track the daily, weekly monthly and annual performance and KPIs for all marketing initiatives, suggest any plan modifications or course corrections. 
• Prepare and present post analysis of campaign results for DMA’s and region?al ??     ?results 
• ??Manage and reconcile, media, creative, test and other local store marketing expenditures to monthly budget plan??
• ??Other duties as assigned ? 

Qualifications  

• Bachelor's Degree in Marketing or Business, MBA preferred 
• At least ?5 – 7? years of field marketing experience in the restaurant or retail industry at the corporate or agency level; preference for working in a franchise support business model 
• Experience with the marketing mix (4 P’s), understands marketing principals, strategy 
• Excellent presentation, organization, and project management skills 
• Sound strategic and critical thinking acumen and leadership skills 
• Excellent verbal and written communication skills 
• Ability to collaborate across a wide variety of work styles and personalities in a franchised and cross-functional environment 
• Data-driven mindset and ability to leverage analysis to make actionable recommendations to key stakeholders 
• Ability to manage people, as well as deadlines and milestones across multiple simultaneous projects 
• Inquisiti