Senior Specialist, Marketing Analytics Developer

Innovation starts from the heart. Heart valve disease impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.

Aortic stenosis impacts millions of people globally, yet it often remains under-diagnosed and under-treated. Edwards’ groundbreaking work in transcatheter aortic heart valve replacement (TAVR) pioneered an innovative, life-changing solution for patients by offering heart valve replacement without the need for open heart surgery. Our Transcatheter Heart Valve (THV) business unit continues to partner with cardiologists and clinical teams to transform patient care with devices supported by clinical evidence. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.

How you'll make an impact:

We are seeking a Analytics & Tag Management Developer who brings a blend of technical expertise, strategic thinking, and collaborative spirit. This role will lead the strategy, implementation, and optimization of enterprise-level tag management initiatives that support advanced digital marketing, analytics, and personalization efforts. They will also collaborate on long-term strategies around marketing orchestration platforms and marketing analytics that enable capabilities and insights across our customer life cycles.

Candidates that are well qualified for this role will have subject matter expertise in Tag Management Systems like Adobe Launch and Tealium iQ and web-analytics tools like Google Analytics and Adobe Customer Journey Analytics. They have experience leveraging these tools to lead the design and deployment of data collection systems that enable analytics, personalization, and optimization initiatives. In addition, they have strong knowledge of key technologies that underpin modern websites (HTML, JavaScript, CSS) and have a proven track-record implementing complex tracking technologies on Data Layer-driven websites.

·       Architect, implement, and manage tag deployments across multiple properties using Adobe Launch and other leading Tag Management Systems.

·       Design and optimize data layer specifications to ensure robust, scalable, and future-proof tracking.

·       Establish tagging governance standards and best practices across the business unit.

·       Ensure adherence to data privacy regulations and Edwards Legal requirements.

·       Serve as the primary technical advisor on tagging and analytics to Marketing, Edwards IT, and Digital partners.

·       Translate business needs into technical tagging requirements and oversee their execution.

·       Lead testing and validation of analytics and marketing tags to ensure accurate data collection.

·       Partner with analytics teams to troubleshoot data discrepancies and optimize collection methods.

·       Regularly audit existing implementations to maintain high-quality, trustworthy datasets.

·       Analyze and optimize scripts and tags for performance, security, and compliance.

·       Ensure JavaScript execution integrity and minimal impact on website performance.

·       Contribute to the development of advanced personalization and targeting capabilities.

• Collaborate with Edwards IT and external vendors on building and customizing Analytics and Tag Manager implementations.

• Perform ad hoc analysis as assigned and actively identify new opportunities for value-add analytics.

• Other incidental duties

What you'll need (Requirements):

·       Bachelor's Degree in Computer Science, Software Engineering, Information Systems with 5 years of digital analytics experience implementing and operating tag management, web analytics, and app analytics platforms or

·      Master's Degree with 3 years of experience in a related field.

What else we look for (Preferred):

·       Expert in web and app measurement tools, including best practices and implementation.

·       Expert in tag management systems, including best practices and implementation.

·       Knowledge of analytics, web, and social media measurement technologies and trends.

·       Stro