Lead, Customer Advocacy Marketing

Our mission: to eliminate every barrier to mental health. 

Spring Health is a comprehensive mental health solution for employers and health plans. Unlike any other solution, we use clinically validated technology called Precision Mental Healthcare to pinpoint and deliver exactly what will work for each person  — whether that’s meditation, coaching, therapy, medication, and beyond. 

Today, Spring Health equips over 800 companies, from start-ups to multinational Fortune 500 corporations, as a leading and preferred mental health service. Companies like J.P. Morgan Chase & Co., Microsoft, J.B. Hunt, Bumble, and Instacart use the Spring Health platform to provide mental health services to thousands of their team members globally. We have raised over $370 million from prominent investors including Kinnevik, Tiger Global, Northzone, RRE Ventures, and many more. Thanks to their partnership, our current valuation has reached $2.5 billion.

We are seeking a passionate, customer-obsessed marketer to join us as our Lead, Customer Advocacy Marketing. Reporting to our Sr. Director, Customer Marketing & Advocacy, your role will demonstrate how the art of building long-term advocacy with customers fuels business growth. You’ll build in a fast-paced environment, own the strategy for how Spring Health thinks about customer advocacy marketing and commercialize new programs and partnerships. You’ll bring a deep curiosity to understand the fears, motivations and aspirations of our customers and matchmake unique programs that amplify our collective commitment to eliminating barriers to mental health, maximizing the power of shared goals, budgets and alignment.

What you’ll be doing: 

• Leading and developing our strategy telling human-first customer stories, maximizing the potential of our customer partnerships.  
• Quarterbacking the end-to-end process of telling those customer stories across all relevant channels/formats, working closely with creative, content, brand and our customer’s internal teams.  
• Balancing being opportunistic as customers have an appetite to partner with Spring Health while  prioritizing stories and narratives that position Spring Health as a leader in the mental health industry. 
• Mobilizing cross functional teams to amplify our customer stories with comprehensive GTM motions.  
• Measuring obsessively. You’ll set goals and measure performance of all campaigns and investments.
• Supporting and steering the strategy of a very important Voice of the Customer (VoC) program at Spring Health - our Customer Advisory Board (CAB) - to maximize our investments with that customer cohort fueling medium and long-term value for Spring Health.

What we expect from you:

• Bachelor’s degree in Marketing, Communications, PR, or related field preferred.
• Experience in communications, marketing or partnerships with at least 8 years experience.
• 3+ years of experience working with B2B partners.
• Proven track record in developing and executing successful communication strategies.
• Experience in the healthcare or mental health industry is preferred.
• Experience working with and briefing creative teams to produce marketing campaigns.
• Experience navigating challenges that may arise to support the business with a sense of urgency.
• Outstanding verbal and written communication skills, including the ability to present in meetings, particularly to external partners.
• Strong project and time management skills and the ability to organize and assist team members in the prioritization of workload.
• Self-motivated with critical attention to detail, highly collaborative, and uncompromising in delivering a best-in-class experience.
• Demonstrated ability to effectively influence and manage high-performing teams and interact with individuals at all levels throughout the company.

The target salary range for this position is $127,400-$165,700, and is part of a competitive total rewards package including stock options, benefits, and incentive pay for eligible roles. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually at minimum to ensure competitive and fair pay.

Don’t meet every requirement? Studies have shown that women, communities of color and historically underrepresented talent are less likely to apply to jobs unless they meet every single qualification. At Spring Health we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past