Consultant, Franchise & Digital Mktg.

Company Description

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service. Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

Job Description

The Universal Franchise Management and Global Digital Marketing teams seek a VP of Franchise and Global Digital Marketing. The role will have a dual report to Franchise Management and Global Digital Marketing in order to maintain a holistic vision and drive strategic development and execution of our theatrical and franchise marketing efforts, cultivating brand currency, consistency, growth, revenue streams and campaign impact across both theatrical and franchise ecosystems.

The ideal candidate possesses a deep understanding of the digital creative process including the development of strategy, social creative elements and assets, community management, online platforms, AR executions, metaverses, Web 3 tech, influencers, digital media, and digital publicity.  They will work as a bridge between the Franchise and Digital Pods to develop, optimize and execute an “always on” approach to drive fan engagement throughout the brand lifecycle and maximize the development of social extensions. They will have a proven track record of innovation in the digital space and an ability to think big and “out of the box” to break through, drive awareness and earned media for our film brands, while solving complex challenges. They must have experience and confidence presenting at the highest level and be comfortable and adept at communicating clearly with multiple departments, filmmakers, talent and studio executives and with all levels of colleagues. This is a temporary assignment with an anticipated end date of 12/31/2023.

Specific Responsibilities:

• Leads development of social strategies to manage lifecycle for franchise
• Supports Global Digital Pods for franchises during the Theatrical window to ensure continuity, quality and brand health across windows
• Provides strategic roadmap for social, and financial direct cost goals as well as key input into the Global Franchise Planning Process and Franchise P&L
• Acts as a strategic resource, subject matter expert, and advisor for brand extensions into emerging technology and franchise-based metaverse integrations in order to maximize value during both windows
• Serves as a single point of contact connecting and integrating brand strategies across Franchise and Digital Pods to ensure marketing plans meet brand and business needs
• Works directly with Franchise leadership and Digital Pod leads to develop and scale budgets, plans, activation, execution, material reviews, and performance during the Franchise window
• Spearheads social efforts across the brand ecosystem and partners with other business units to maximize promotional opportunities (CP, Parks, Partnerships, etc)
• Liaises with other areas within the marketing department (creative advertising, media, publicity, research, data, research, partnerships) to ensure that digital extensions are fully integrated into social media campaigns

Qualifications

• 8+ years of relevant experience within Brand and Digital Marketing
• Minimum of 5+ years of experience in digital marketing
• Thorough knowledge of the entertainment industry
• Strong written and communication skills at all levels
• Experience working directly with filmmakers and creative vendors

Eligibility Requirements:

• Interested candidates must submit a resume/CV online to be considered
• Must be willing submit to a background investigation
• Must be 18 years or older
• Must have unrestricted work authorization to work in the United States
• Must be covered by Solutions, NBCU’s Alternative Dispute Resolution Program

Desired Characteristics:

• At least five years of work experience in a content-focused entertainment organization, such as a film or television studio, streaming platform, television network, production company, or creative advertising agency, is hi