Content Marketing Specialist

About the Company

BetterComp, a rapidly growing SaaS company, is disrupting the HR/compensation space with its decades of compensation and market pricing experience. Our revolutionary approach to comp-tech is the solution comp teams have been yearning for, making us a unique and exciting company to be a part of. If you have been working as a compensation professional or consultant and are looking for a change in career that keeps you connected to the profession but focused on technology, we’d love to talk to you!

About the Role

The Content Marketing Specialist will be a key hire on the marketing team helping to educate the market and build the BetterComp brand by executing on a comprehensive content strategy. This is a highly visible role with a lot of room to grow for the right person. If you are an exceptional writer, passionate about creating and sharing exceptional content, and want to make a big difference at an early stage company, this may be the right place for you. 

What you’ve done in the past is less interesting than what you could do in the future. If you haven’t hit all the qualifications listed below but are excited about Content Marketing at BetterComp, please apply!

100% US-based remote-work position.

Who you are:

• A curious learner: you stay on top of industry trends and are always looking to grow your knowledge and skills 
• Adaptable and driven: you work well with minimal direction and thrive through ambiguity while still knowing when to ask for help
• A team player: you understand how to work collaboratively to achieve big goals without losing your voice or perspective
• Thoughtful and creative: you enjoy thinking around a challenge and developing innovative solutions
• Upbeat and energetic: you have a stellar attitude and find fun in your work

What you bring:

• 2-4 years’ experience in creating and distributing thought leadership end educational content in a business environment or equivalent combination of experience and education
• Exceptional project management including the ability to balance multiple tasks and priorities while meeting deadlines
• Eagle eye for proofreading including exceptional grammar, spelling, and punctuation
• Ability to capture and recreate individual thought leaders’ voices and align with brand guidelines
• Experience with multiple content types including blogs, ebooks/guides, case studies, video, podcasts, webinars, speaking engagements, etc.
• Knowledge of content marketing tactics for creating and capturing customer demand
• Understanding of SEO principles and track record of effective SEO content creation
• Experience with developing content calendars that align with business needs and support the entire customer journey
• Background with earned media, PR, or writing for external publication a plus
• Experience with G-Suite, Hubspot, and Canva a plus
• B2B SaaS, startup, and/or HR tech experience a plus

What you’ll do:

• Help develop our content calendar aligning topics and content types around identified gaps, customer needs, product/services, and overall business strategy
• Own content creation including blogs, case studies, guides, videos, and social posts to align with business and marketing goals
• Complete annual content audits; updated or sunset content pieces as appropriate
• Track and report on content program performance using Hubspot and LinkedIn reporting tools
• Lead social media (LinkedIn), maintaining a regular posting cadence to drive engagement with the BetterComp brand and build credibility with our audience
• Work on refreshing and developing new website copy to help drive traffic and website conversions
• Collaborate with Customer Success to effectively tell customer stories, creating case studies, building webinars and speaking submissions/presentations, and writing blog posts highlighting BetterComp’s value to our users and their companies
• Collaborate with Director of Partnerships and partners on joint content offerings including webinars, blog posts, and presentations/speaking engagements