About the role
<div class="content-intro"><p><strong>We are Kaizen Gaming</strong></p> <p>Kaizen Gaming, the team powering Betano, is one of the biggest GameTech companies in the world, operating in 20 markets. We always aim to leverage cutting-edge technology, providing the best experience to our millions of customers who trust us for their entertainment.</p> <p>We are a diverse team of more than 2.700 Kaizeners, from 40+ nationalities spreading across 3 continents.&nbsp;</p> <p>Our #oneteam is proud to be among the Best Workplaces in Europe and certified Great Place to Work across our offices. Here, there’ll be no average day for you. Ready to Press Play on Potential?</p> <p>&nbsp;</p> <p>&nbsp;</p></div><p>&nbsp;</p> <p><strong>Let's start with the role</strong></p> <p>As a <strong>Product Analyst</strong> on the Sportsbook Product team, you will help shape how product performance is measured by defining the right questions to ask, and scaling analytics methods and tools to support our growing business. You will drive high-quality, high-velocity decisions for Sportsbook’s diverse product teams while directly reporting to our Head of Sportsbook Product.</p> <p>We’re looking for an experienced product analyst to be responsible for defining and tracking KPIs, supporting strategic initiatives, evaluating A/B tests through 3rd-party experimentation platforms, and aggregating data from multiple sources—from GA4 to our big data lake of transactional data—to help the team achieve a 360° view of our customers.</p> <p>Our ideal candidate is a great storyteller, using data to support product roadmaps and ensure that any new feature launched is continually improved through data insights and impactful narratives. Your input will be crucial in decision-making across all major product strategies and initiatives for new feature development and ongoing product improvements.&nbsp;</p> <div><strong>As a Product Analyst, you will:</strong></div> <ul> <li>Work alongside the Sportsbook Product Team to support our dynamic and fast-paced Product roadmap, providing insights to help achieve our Product vision by defining, monitoring and reporting on KPIs and product metrics.</li> <li>Leverage the transactional data lake to connect customer journeys with business outcomes.</li> <li>Support our experimentation process by analyzing A/B test results and helping expand our internal experimentation framework.</li> <li>Implement GA4 tagging to map all user journeys, identify and highlight customer pain points across products, and work closely with the Sportsbook product management team to prioritize these in the roadmap.</li> <li>Synthesize data from a variety of sources, in close collaboration wit