Assistant Director, Marketing & Licensing

Pay Grade: 28E   Context of the Job: The Assistant Director, Marketing and Licensing at the University of Delaware is a valued member within the University and Delaware Athletics, Community, and Campus Recreation (DACCR), upholding and embracing the department mission of Achieving Excellence Together. The Marketing and Engagement team endeavors to connect and inspire the Delaware Athletics and Campus Recreation community through engagement initiatives, creative content and event experiences with a focus on a deep understanding of the University of Delaware brand and its traditions.   Under the general direction of the Assistant Athletic Director, Marketing and Licensing the Assistant Director, Marketing and Licensing executes a wide variety of broadly based marketing, licensing, and promotional activities for Delaware Athletics, Community and Campus Recreation (inclusive of the UD Ice Arenas and Outdoor Pool). Additionally, this position assists with marketing efforts for the Bob Carpenter Center external events, experiences and attendance of University of Delaware faculty/staff and students at athletic events and successfully prepositions/enhances the Delaware brand. Successful execution of this role will result in increased revenue and support for Blue Hens Athletics teams, improved overall attendance at events, increased usage of recreation facilities, and development of school spirit.   Major Responsibilities

Supervision

• Oversee the implementation of weekly, monthly, and annual strategies for print, digital, and social media engagement of team sport activities assigned to self.
• Oversee the implementation of weekly, monthly, and annual strategies for print, digital, and social media engagement of all recreational programming and team sport activity (club sports and intramurals).
• Assign lead marketing contacts for select outside events at the Bob Carpenter Center (concerts, family shows, etc.).

Marketing/Game Presentation

• Serve as the primary contact in the execution of game presentation, marketing strategies, ticket initiatives, fan engagement efforts, sponsorship activation and scripting 2-3 assigned varsity sports for the purpose of encouraging increased renewal retention, attendance, revenues, and game day atmosphere.
• Execute planned assets that include but are not limited to emails, social graphics, signage, print and digital promotional items for assigned sports.
• Serve as the secondary contact for Daktronics maintenance, training, and oversight for the marketing department, assisting in troubleshooting issues and establishing best practices for videoboard use.
• Upkeep and maintain budget established by Assistant AD, Marketing and Engagement for promotional items and digital marketing efforts for assigned sports.
• Coordinate and communicate with vendors for the production of promotional goods and materials.
• Support the Marketing and Engagement team with coordination of UD spirit programs and Marching Band at Delaware Athletics events, student, and community engagement opportunities.
• Assist in development, execution, and growth planning for the Delaware Athletics Future Hens Club (Kids Club).
• Perform miscellaneous job-related duties as assigned.

Licensing

• Serve as the secondary licensing contact for Delaware Athletics.
• Work with the licensing contact from the UD Office of Communication and Marketing, as well as the Assistant AD of Marketing and Licensing, on daily approval and disapproval of all artwork submissions utilizing UD and UD Athletics branding through Collegiate Licensing Company.
• Brand Manager to upkeep and maintain proper branding.
• Work with the licensing contact from the UD Office of Communication and Marketing, as well as the Assistant AD of Marketing and Licensing, on to continuously upkeep the University of Delaware Brand Guidelines Style Guide.
• Work with the licensing contact from the UD Office of Communication and Marketing, as well as the Assistant AD of Marketing and Licensing, on to upkeep and maintain the UD Brand website with up-to-date brand guidelines, logos, licensed internal and retail vendors, and application process to become a licensed vendor.
• Serve as the secondary liaison between the Collegiate Licensing Company and Delaware Athletics, working with them to continue the strategic development of Delaware Athletics brand through in-venue and e-commerce partners to increase revenue and brand awareness.
• Assist in leading the execution of planned assets that include, but are not limited to, emails, social graphics, signage and printed promotional material for licensing and merchandising efforts.
• Cultivate and maintain partnership with the UD Office of Communication and Mark