Social Media Specialist, Talent Brand

Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you. 

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description

We are looking for a  Social Media Marketing Specialist who will strategically steward ServiceNow’s talent brand on social through short-form storytelling that brings our company culture to life and execute community engagement strategies that activate our employees. The ideal candidate will be able to thoughtfully apply social media best practices to their work, while also always thinking one step ahead for new social-first opportunities.  

This role will report into our Director, Talent Brand and will have a dotted line to our Social Media team to help govern our @LifeAtNow social media channels and ensure its content is on brand and on strategy for our critical audiences. This person will also partner closely with our Talent Brand content producers to adapt long-form employee stories into short and snappy social content. They will support our reporting efforts by pulling and assessing performance data and identifying opportunities for optimizations. 

Qualifications

 

Key Responsibilities:    

• Support social media strategy and content development across our @LifeAtNow channels in close partnership with the Employee Comms and Brand & Marketing teams to elevate ServiceNow as the employer of choice.

• Manage the adoption and engagement growth of our employee advocacy platform, Social Ambassadors, for talent and culture-related content by identifying key yearly metrics, optimization opportunities and working with our Social Media to implement and communicate process, trainings and publishing updates as needed.

• Supports community management through active daily listening, responsive messaging, and proactive engagement for @LifeAtNow channels.

• Identifies and regularly communicates key competitive and talent brand/ employer marketing trends to help us bolster our brand in front of prospective talent.

• Helps govern our @LifeAtNow channels to ensure content, taxonomy and community responses are consistent, properly tagged and on brand.

• Key Talent Brand point of contact for regional talent and culture-related social media marketing in collaboration with APJ and EMEA stakeholders.

• Train, prepare, enable recruiters and broader employee base to represent the company externally on social media.

• Own goals around increasing awareness and favorability for ServiceNow as an employer of choice.

• Co-lead/lead high visibility social-first projects that showcase how candidates can grow their career at ServiceNow.

• Analyze, report and share metrics articulating ROI and impact 

Desired Skills & Experience   

• Genuine love and desire to grow a career in social media marketing.

• 2+ years social media or related marketing experience with a proven track record of success; or advanced degree with Marketing emphasis and equivalent experience.

• Experience in B2B social media management is appreciated; agility in hypergrowth environments necessary.

• Ability to collaborate, partner and advocate throughout the organization and with agencies; leading via influence.

• Resourceful, energetic, solu