Director of Communications and Public Relations

TITLE: Director of Communications and Public Relations

SALARY:$105,694 - $135,534

PURPOSE: To control the flow of communication between the District and all community/media outlets. Design and curate media for print on all platforms. The primary point of contact for the District as it relates to managing, developing, implementing, directing, strengthening community outreach, and engagement through marketing and public relations.  

QUALIFICATIONS:

1. Bachelor's Degree required in communication, marketing, public relations, public policy administration, or a related field required, Master's Degree preferred.
2. Multilingual preferred.
3. Minimum of three years of experience in journalism, marketing, school communications, and/or public relations or related field required.
4. Experience in developing and/or leading parent/community forums.
5. Thorough knowledge of desktop publishing, word processing, and related computer skills.
6. Experience in multi-level communications such as; marketing, public relations, website design, internet use, social media interactions, crisis management, and/or external company interactions.
7. Ability to work collaboratively with instructional leaders, and community members.
8. Ability to work flexible hours including occasional evenings and weekends.
9. Outstanding oral, writing, and editing skills with a demonstrated ability to translate technical or complex subject matter for general audiences.
10. Highly organized, self-starter, and proactive approach to communication.

IS A MEMBER OF:

Executive Cabinet

District Leadership Team

Community and Civic Organizations as needed or as assigned

REPORTS TO:    Superintendent

MAINTAINS LIAISON WITH:       

District Administration

Print and Electronic Media Outlets

Community and Civic Organizations

Business Partners both local and abroad

Building Administrators

Superintendent/Board Student Groups such as Superintendent Ambassadors and Junior Board Members

Regional Office of Education

ESSENTIAL FUNCTIONS:

The following are the essential fundamentals to include but not limited to the following job duties.

1. Serves as chief spokesperson in the absence of the Superintendent.
2. Demonstrates a proactive approach to communicating on behalf of the District.
3. Leads the District-level communications as it relates to marketing, media covered events, school related events, social media, press releases, audio, video, and more.
4. Demonstrates excellent decision making and communication skills especially during crisis situations.
5. Serves as the liaison between the District and all community/media outlets.
6. Collaborates with other Community leaders to further develop relationships, strengthens the communication, and collaboration with our community partners/agencies
7. Prioritizes multiple projects and presents on-time results.
8. Assists District Administration and Title I Schools in promoting school-based family engagement systems and activities that create strong supports for teaching, learning and student achievement.
9. Periodically surveys public opinion regarding the District and/or current issues in education.
10. Routinely attends school functions, speaking engagements, special school/District events, and community events that have a direct impact on the District.
11. Posts via social media, as well as develops, newsletters and/or news media releases.
12. Develops and maintains the District Calendar, District Website, and the online District Directory.
13. Ensures all messaging and/or materials coming from the District is transparent, current, consistent, and positive messaging.
14. Organizes press releases and/or venues for statements to the press.
15. Organizes and oversees District events such as High School Graduation, Hall of Fame, Retirement Banquet, etc.
16. Serves as community engagement advisor to the Superintendent, and Board of Educati