Head of Marketing, Varian Americas
Siemens HealthineersAbout the role
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The Head of Marketing, Varian Americas is senior commercial leader responsible for shaping and delivering the Americas regional marketing strategy that drives measurable pipeline, accelerates adoption of Varian’s products and services, and strengthens brand leadership across the oncology continuum. This role orchestrates portfolio marketing, positioning and messaging, content and digital strategy, and customer engagement programs—translating market insights into scalable go-to-market execution in close partnership with Business Line commercial teams and regional sales leadership.
With a strong external orientation, they elevate Varian’s presence with customers, KOLs, and industry forums and advance priority growth initiatives—including Cancer Care Value Programs and Theranostics—positioning Varian as the trusted partner for outcomes-driven oncology services across the Americas.
Key Responsibilities
Strategic Marketing & Demand Generation
Develop and execute a comprehensive regional marketing strategy aligned to growth objectives and market priorities.
Design data-driven campaigns that generate demand, support growth, and increase customer engagement across the regional portfolio.
Define target segments, value propositions, and go-to-market messaging for services.
Content, Collateral & Customer Engagement
Develop high-impact marketing assets including brochures, presentations, and digital content, partnering with global business line marketing teams.
Scale customer speaker programs and success-story platforms to showcase impact of products and solutions.
Oversee newsletters and ongoing customer communications to strengthen relationships and awareness.
Portfolio & Service Marketing
Partner with clinical, product, and service leaders to shape regional marketing programs that demonstrate clinical value, outcomes, and innovation.
Support product and service launches and portfolio expansions with structured marketing playbooks and enablement tools.
Brand Positioning & Thought Leadership
Establish Vari
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