Field and Events Manager, East

TriNet is a leading provider of comprehensive human resources solutions for small to midsize businesses (SMBs). We enhance business productivity by enabling our clients to outsource their HR function to one strategic partner and allowing them to focus on operating and growing their core businesses. Our full-service HR solutions include features such as payroll processing, human capital consulting, employment law compliance and employee benefits, including health insurance, retirement plans and workers’ compensation insurance.

TriNet has a nationwide presence and an experienced executive team. Our stock is publicly traded on the NYSE under the ticker symbol TNET. If you’re passionate about innovation and making an impact on the large SMB market, come join us as we power our clients’ business success with extraordinary HR.

Don't meet every single requirement? Studies have shown that many potential applicants discourage themselves from applying to jobs unless they meet every single requirement. TriNet always strives to hire the most qualified candidate for a particular role, ensuring we deliver outstanding results for our small and medium-size customers. So, if you're excited about this role but your past experience doesn't align perfectly with every single qualification in the job description, nobody’s perfect – and we encourage you to apply. You may just be the right candidate for this or other roles.

A Brief Overview
The Field and Events Manager is an individual contributor responsible for driving pipeline and revenue growth within an assigned region (East or West) through localized field marketing, events, partnerships, and regionally aligned demand programs. This role serves as the primary marketing point of contact for Regional Heads and Area leaders, translating national campaigns, account‑based strategies, and brand initiatives into locally relevant, sales‑aligned execution. The Manager partners closely with Sales, Demand Generation, and central Marketing teams to deliver field programs that support regional revenue targets while maintaining consistency with the TriNet brand.

What you will do

• Regional Pipeline & Revenue Support
  • Own regional field marketing contribution to pipeline and revenue, supporting regional and area‑level sales targets
  • Act as the primary marketing liaison for Regional Heads and Area sales leaders, aligning marketing efforts to regional priorities and forecasts
  • Participate in territory planning, target account discussions, and pipeline reviews, providing marketing input and insights
• Local Region Strategy & Execution
  • Develop and execute local region marketing plans that align to sales goals, priority segments, competitive dynamics, and market conditions
  • Translate national campaigns and account‑based marketing programs into effective, localized strategies and execution
  • Adjust messaging and activation approaches to address local buyer needs while preserving brand consistency
• Field Events & Campaign Activation
  • Execute and support regional and local events, including partner events, community activations, field programs, and sales‑supported experiences
  • Partner with Events, Demand Generation, and Content teams to ensure event messaging, promotion, and follow‑up align to pipeline goals
  • Gather regional insights from events and campaigns to inform optimization and future planning
• Community & Partner Marketing
  • Build and support local community partnerships, sponsorships, and co‑marketing initiatives with TriNet partners, brokers, and associations
  • Activate partner and community programs that strengthen TriNet’s regional presence and credibility
• Brand & Messaging Alignment
  • Ensure consistent TriNet brand and messaging across all regional programs, events, and partnerships
  • Apply national positioning and creative frameworks with local relevance and market nuance
• Insights, Feedback & Optimization
  • Provide regional insights on campaign performance, market dynamics, and competitive activity to central marketing teams
  • Track and assess the effectiveness of regional field marketing efforts against pipeline and engagement objectives
  • Support continuous improvement through feedback loops with Sales, Demand Generation, and Events teams
• Performs other duties as assigned
• Complies with all policies and standards

Education Qualifications

• Bachelor's Degree marketing, marketing management or related field or equalvant experience. required

Experience Qualifications

• Typically 6+ years Experience in field mar