Senior Paid Social Specialist

At Ayvens, progress starts with you.

Our ambitions to shape the future of sustainable mobility are powered by our talent. Join us, and get better with every move.

Overall job purpose

Paid Social Specialist expert, with clear understanding of paid search and programmatic advertising. Specialized on paid media campaigns performance and optimization providing insights into the best strategies and tactics to achieve business objectives

• Develops and implements marketing strategies to attract customers to company website, increase online presence, promote related products and services  and supports the direct retail strategy for SME and PL by generating online leads that will be processed by the country sales team.

• Working in alignment with country marketing teams and commerce

Level of expertise

Business / Industry Knowledge

• Has technical, functional and job-specific knowledge about social media advertising platforms and stays up to date on new platform developments

• Has knowledge of best practices and follows the latest technological developments, leveraging first party data for targeting and insights

• Able to transform business ideas into creative assets for social channels, briefing external agencies and creative designers

Operations management

• Build, execute and scale up social media advertising campaigns on Facebook and LinkedIn, improving lead generation and brand awareness.

• Manage budgets and allocation of funds across social channels while closely monitoring and driving return on investment

• Constantly learning and meeting ongoing deadlines in a fast-paced and creative environment

• Collaborate with worldwide marketing teams on the creation and rollout of paid social media campaigns that reflect regional market opportunities and consumer differences

Analytical

• Works with data to provide analytical insights to stakeholders

• Leverage first party data for targeting and insights

• Reports and analyses performance of campaigns/channel against the campaign success metrics and translates this data into insights and operational changes

• Identifies and reports data collection issues and tracking bugs

Leadership or Technical

• Acts as a senior specialist across teams and departments

• Provides the business and teams with guidance and technical advice

• Able to onboard new members and train paid social specialists

• Share best practices with marketing community

Problem Solving

• Solves complex problems or problems where precedent may not exist and able to connect this to strategic decision making.

• Identifies innovative solutions.

• Takes a new perspective on existing solutions; exercises judgement based on the analysis of multiple sources of information and extensive experience.

Collaboration

• Proven ability to work in a team or independently in addition to experiencing a team working across multiple platforms.

• Strong communication skills; external, internal collaboration and negotiation.

• Well organized with attention to detail and ability to follow through.

Level of Influence

• Communicates difficult concepts and able to convince others in favor of new solutions to the existing problems.

• Collaborate with external partners/ stakeholders.

Key internal collaboration partner

Manager, country marketers, data analysts, content managers, campaign managers, marketing community, developers

Key external collaboration partner

Marketing agencies, Creative agencies and designers, Media partners from Facebook, LinkedIn, and Smartly.io

Qualification and competencies

Required level of education/and technical capabilities

• A BSc degree in Marketing, Communication or relevant field

• Strong experience in automation, standardization and scalability of paid social campaigns

• Experience with Agile work method

• Data-driven mentality

• Good organizational and time management skills

Required work experience  (years)

• 8+ years of experience in Marketing related role
• 4+ years of experience in Paid Social advertising, with popular social channels such as Facebook, LinkedIn, TikTok, Snapchat, etc.
• Experience with tools for feed management and campaign automation, like Channable and Sm