Senior Director of Product Marketing

Onto Innovation is a leader in process control, combining global scale with an expanded portfolio of leading-edge technologies that include: 3D metrology spanning the chip from nanometer-scale transistors to micron-level die-interconnects; macro defect inspection of wafers and packages; metal interconnect composition; factory analytics; and lithography for advanced semiconductor packaging. Our breadth of offerings across the entire semiconductor value chain helps our customers solve their most difficult yield, device performance, quality, and reliability issues. Onto Innovation strives to optimize customers’ critical path of progress by making them smarter, faster and more efficient.

Job Summary & Responsibilities

Role Overview

The Senior Director of Product Marketing – X-Ray/OCD and Hybrid Metrology leads the global product marketing strategy for X-Ray/OCD and hybrid solutions used in advanced semiconductor process control. This role is responsible for driving market leadership across logic, foundry, and memory customers by defining differentiated positioning, accelerating adoption at advanced nodes, and aligning product innovation with evolving fab requirements.

The ideal candidate brings deep expertise in X-Ray/OCD / scatterometry, strong understanding of semiconductor process integration, and a proven ability to commercialize complex hardware–software solutions at scale.

Key Responsibilities

Product & Market Strategy

• Own the product marketing strategy for X-Ray metrology and leveraging Onto’s OCD for hybrid metrology

• Define market segmentation across logic, foundry, DRAM, and NAND

• Identify adoption drivers X-Ray/OCD and hybrid solutions for advanced nodes (GAA/CFET, 3D NAND, 3D DRAM etc)

• Partner with Product Management and R&D to develop hybrid metrology solution to solve customer challenges.

• Track technology inflections in X-Ray/OCD, hybrid metrology and define X-Ray/OCD and hybrid metrology roadmap

Positioning & Messaging

• Develop differentiated value propositions for X-Ray/OCD and hybrid solutions

• Translate complex X-Ray/OCD and hybrid solutions with modeling, sensitivity, and accuracy concepts into customer value

• Define messaging around metrology accuracy, precision, throughput, model robustness, and CoO

• Own product positioning, naming, and messaging consistency across regions

Go-to-Market (GTM) Leadership

• Lead global GTM strategy for X-Ray/OCD and hybrid solutions, and node insertions

• Drive product launch execution in close partnership with regional account team

• Collaborate on pricing, packaging strategies for the products

• Support customer adoption strategies for high-volume manufacturing (HVM)

Sales Enablement & Customer Engagement

• Develop sales and technical enablement materials including value stories, application notes, and competitive battlecards

• Train sales, applications, and field teams on X-Ray/OCD hybrid solutions positioning and competitive differentiation

• Support key customer engagements, escalations, and executive-level reviews at leading fabs

Competitive & Customer Intelligence

• Lead competitive analysis across X-ray and competing CD metrology technologies

• Conduct win/loss analysis and gather voice-of-customer feedback from leading fabs

• Act as a subject-matter expert and internal evangelist for X-Ray/OCD and hybrid metrology

Leadership & Cross-Functional Collaboration

• Partner closely with Product Management, R&D, Applications, Sales, and Service

• Influence executive leadership with market insights, data-driven recommendations, and growth strategies

Qualifications

• Bachelor’s degree in Physics, Electrical Engineering, Materials Science, or related field (MBA preferred)

• 12+ years of experience in product marketing, product management, or technical marketing

• 5+ years of people leadership experience

• Deep hands-on experience with X-Ray/OCD / scatterometry metrology

• Strong understanding of semiconductor process control and advanced nodes

Preferred

• Experience supporting leading logic, foundry, or memory customers

• Knowledge of GAA, CFET, 3D NAND and 3D DRAM integration challenges

• Experience with hybrid metrology and model-based process control

Key Skills & Competencies

• Deep technical credibility in X-Ray,