Associate, Out of Home (OOH)

Company Description

Part of Dentsu Group, Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Dentsu International’s radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.

Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers. www.dentsu.com

Job Description

The Associate assists in the coordination of the planning and buying process. As an entry level position, the Associate represents the start of a media career and is highly supervised by the Sr. Associate and Managers on the team.

This position is essential in the day-to-day tactical management of the media planning and buying and requires an individual that works well in a team-based, fast paced, detail-oriented environment. While advanced Media thinking is not expected, the successful Associate is resourceful and demonstrates the initiative to participate in advanced projects.

The Associate position is training intensive. Aptitude for learning new skills (both technical and organic) and procedures is essential. The Associate is encouraged to contribute ideas and insights that will benefit our clients.

Responsibilities include, but are not limited to:

Buying and Execution:

• Issue RFP requests to vendors
• Coordinate and manage RFP responses to build plan recommendations and Power Point decks
• Work within the ECOS tool; enter in ATBs, Contracts and mapping
• Campaign Maintenance: Create production grids, posting instructions, trafficking, creative and putting together POP decks
• Basic understanding of system and tools; ECOS, Telmar, Geopath, OCS, M1
• Send out competitive requests
• Assist Sr. Associate/Managers with discrepancy/billing resolution
• Handle makegoods in accordance with client guidelines with supervision
• Assist with revisions and maintenance of campaign plan recommendation
• Maintain organization of client folders in the share drive and make sure all pertinent information is housed within
• Keep Managers informed of workload

Client & Internal Relationships:

• Support team in preparing and delivering work to clients and colleagues within dentsu
• Assists Sr. Associate/Managers in maintaining client budget levels
• Attends all status meetings when appropriate
• Manage relationships with external client vendors
• May be responsible for informing team of new opportunities or issues
• May participate and contribute in face-to-face client or vendor meetings
• Engages with all work-related contacts in a professional & respectful manner
• Possesses mature and professional business acumen in personal and written communications

Strategic Thinking & Leadership:

• Keeps current with market research (industry periodicals, email newsletters, websites)
• Demonstrates active listening skills and ability to apply learnings over time
• Takes clear ownership of assigned tasks

Communications Skills:

• Expresses oneself clearly and concisely in oral communications
• Writes in a clear, compelling, and concise manner
• Organizes ideas and information logically and sequentially

Qualifications

• Bachelor’s Degree
• 0-2 years industry experience
• Strong math and analytical skills
• Strong interest in and familiarity with media buying
• Desire to learn more about OOH media buying
• Advanced computer skills (MS Word, Excel, PowerPoint)
• Ability to learn server-based software and tools
• Ability to work in a fast past environment and multi-tasking capabilities

DEVELOPMENT GOALS:

Experience needed to proceed to the next level:

• Demonstrated passion and curiosity for Media Buying
• Thorough understanding of the media buying process, media department and inter-department relationships
• Proficient knowledge of Media Buying tools/software
• Demonstrated ability to generate and present well-considered ideas and solutions
• Capable of developing and presenting error-free, compelling, persuasive, and innovative client data solutions
• Thrives in a fast pace, consta