Sr. Manager, Web Optimization Lead, PfizerForAll

ROLE SUMMARY

Web Optimization Lead, PfizerForAll (PFA) role is an opportunity to play a critical role in supporting the design and development of our innovative consumer product.

This role will play a crucial role in managing and optimizing PFA to provide the best possible user experience. This role will collaborate with cross-functional teams, including product management, CX, marketing, and performance as well as Engineering, to drive data-informed decisions and continuously improve the performance of PFA. This role requires a strong background in website management, data analysis, and strategic thinking.

ROLE RESPONSIBILITIES

• Develop and execute a comprehensive website optimization strategy for PfizerForAll, focusing on improving user engagement, conversion rates, and overall website performance.
• Continuously monitor and analyze website metrics, business outcomes, media performance, and user research to identify areas for improvement and optimization.
• In partnership with CX and Performance team lead A/B testing and conversion rate optimization initiatives to drive measurable improvements in key performance indicators.
• Collaborate with product management teams to provide insights and recommendations for upstream product strategy based on PfizerForAll's website performance and user behavior.
• Own the learning agenda for the PfizerForAll website, ensuring that data-driven insights inform decision-making and drive continuous improvement.
• Stay up-to-date with industry trends, best practices, and emerging technologies related to website optimization and user experience.
• Collaborate with designers, developers, and content creators to implement website enhancements and ensure a seamless user experience.
• Establish and maintain strong relationships with internal stakeholders to align website optimization efforts with PfizerForAll's overall business objectives.
• Collaborate with marketing teams to optimize website performance for various marketing channels, including SEO, SEM, and social media.

BASIC QUALIFICATIONS

• Bachelor's degree in a related field (e.g., Marketing, Business, Computer Science) is required.
• 5+ years of experience in website management, optimization, or related roles, with a proven track record of driving measurable improvements in website performance.
• Strong understanding of web analytics tools and A/B testing platforms (e.g., Adobe, Optimizely, VWO).
• Proficient in data analysis and interpretation, with the ability to derive actionable insights and make data-driven decisions.
• Experience working with dynamic websites and content management systems.
• Knowledge of UX/UI principles and best practices.
• Strong problem-solving skills and a proactive mindset.
• Excellent project management skills, with the ability to prioritize and manage multiple initiatives simultaneously.
• Demonstrates a human-centered mindset – being obsessed with the end customer and demonstrated ability to bring voice of the customer by understanding customer journeys. 
• Strong writing, presentation and influencing skills. 
• Discretion and trustworthiness in dealing with confidential information. 
• Role model for the PFE Values (Courage, Excellence, Equity, Joy). 
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

PREFERRED QUALIFICATIONS

• Advanced degree preferred.
• Experience launching disruptive innovation in a customer-centric industry. 
• Strong leadership and team management skills, with the ability to motivate and inspire a team towards achieving common goals.
• Exceptional communication and presentation skills, with the ability to effectively convey complex ideas and recommendations to both technical and non-technical stakeholders.
• Passion for staying up-to-date with the latest trends and advancements in website optimization and user experience.

OTHER JOB DETAILS:
Work Location Assignment: Hybrid; 2-3 days onsite/week
Additional Locations: Collegeville, PA, Cambridge, MA or South San Francisco, CA
Last Day to Apply: January 28, 2025

The annual base salary for this position ranges from $120,800.00 to $201,400.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share b