Regional Sales Manager-West/Central

Join Our Team as Regional Sales Manager-West/Central at TCP-US!

TCP- US is seeking a dynamic and experienced Regional Sales Manager to join our Integrated Sales function in a full-time, salaried role based in the USA.

This position plays a pivotal role in strengthening & accelerating our core business, creating a future ready organization, and exploring new opportunities. You'll work closely with the Head of Sales-Grocery and key western and central grocery accounts, including Albertson Corporate, HEB, Target, and other West grocery retailers.

This role is responsible for accelerating our growth with existing and new categories by elevating our strategic partnerships with these customers, identifying new growth streams and managing day-to-day business with this critical group of retailers.

Financial Outcomes

• Deliver Profitable Sales Growth: Achieve sales objectives, volume growth, market share growth and distribution expansion, via profitable sales tactics and execution of plans within the respective wholesale and retail accounts for existing and new categories.
• Category Management Mindset: leverage data and insights to understand sales trends/opportunities and influence development of customer strategies across portfolio of brands to deliver short- and long-term growth.

Customer Service

• Customer Centricity: Be customer obsessed and point of daily contact on addressing and managing all critical business needs and objectives. Network and build deep relationships cross functionally within the account list to strengthen Tata relationship and influence.
• Joint Business Partnership: Partner with sales director and retailer to establish and elevate strategic joint business plan in all categories including 1–3-year strategic plans

Internal Processes

• Sales Fundamentals: Demonstrate strong command and control of the business and operational needs including forecasting for S&OP and Trade Management. Leverage data and analytics to understand sales trends and market conditions to share and influence internal cross functional partners.
• Operational Efficiency: partner with supply chain team to create mutual value in logistics, reducing non-working spending while delivering stronger customer performance.

Innovation and Learning

• New Category Expansion: identify and unlock growth against multiple streams in new categories, partner with Sales Strategy and Marketing to execute best in class go-to market strategy.
• Omni Channel Management: partner with eCommerce team to develop strategies/tactics with Kroger and Publix that unlock Ecommerce growth across categories aligned with retailer priorities.

Requirements

What are the Critical success factors for the Role?

• Bachelor’s degree Required.
• Location: Remote
• 5+ years successful CPG experience specific to sales, key account management, category management, or related field
• 5+ years of broker management or headquarter sales experience, preferably with Albertsons, HEB and other West Coast retailers required.
• Strong sales fundamental experience (Forecasting, TPM Management, S&OP)
• Strong Category Acumen, skilled in syndicated/POS data sources (Nielsen, IRI, 8451, etc.) and ability to create clear and compelling stories
• Strong Financial and Trade management experience, managing pricing/promo strategies in highly dynamic categories
• Strong business acumen with emphasis on best-in-class- go to market experience.

What are the Desirable success factors for the Role?

• Analytical and problem-solving abilities, with a focus on delivering actionable insights and innovative solutions.

• Excellent Communication skills with ability to manage internal and external stakeholders on both short/long term vision

• Strategic and pro-active with interpersonal skills and an ability to influence across levels and functions within the organization

• Commercially astute with a strong business sense and excellent problem solving / analytical skills

Benefits

Total Target Compensation Hiring Range: $120,000 USD to $152,000.00 USD

The Total Target Compensation (TTC) at the time of hiring represents the pay range applicable upon commencement of employment. This range is effective from your hire date to March 31, 2026, and comprises both base pay and bonus pay. For further details regarding pay, please consult with your recruiter.

Final compensation for each em