Negotiator, Digital Partnerships

Business Overview 

We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, and T-Mobile. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.  

We make a promise to our people that we double down on seeing, celebrating & elevating all the things that make you, uniquely you. And just as we do for our brands and clients, we connect our people to the journeys that matter in building a meaningful career.  

There are four I’s in Initiative and these represent our core values and behaviors.  

• INDIVID[YOU]ALITY – you bring your genuine and unique self to and into the work, every day.  
• INSTINCT – you’re tuned in and armed with intelligence; you have a bias for action – shit happens when you’re around.  
• IMPACT! – you care deeply about the impact you have on our clients, their customers, our community, the media landscape and our world at large.  
• IMAGINATION – your ability to imagine and bring to life the ideas, solutions, and the future of Initiative, makes us THE create media agency in the world. 

Position Summary

The Negotiator, Digital Partnerships develops, recommends, executes and evaluates digital media plans from inception to completion with oversight from a Sr. Negotiator or Partnerships Manager. The Negotiator works closely with the Manager and Sr. Negotiator to develop a plan that meets client’s budgets and objectives with clear rationale.

Responsibilities

· Attend partner meetings, maintain rapport, and provide clients with research data and media information

· Collaborate with team members to develop and manage digital media plans, providing guidance to associates

· Mentor and train associates, ensuring strategy integration into media choices

· Conduct industry research using various media tools and develop RFPs with media partners

· Continuously seek real-time opportunities to keep clients competitive and develop industry and partner POV's

· Oversee production timelines, creative development, and campaign implementation.

· Evaluate partner proposals, negotiate plan details, and manage budget allocation and optimization

· Secure competitive marketplace pricing, foster strong media partner relationships, and apply knowledge of investment strategies

 

Required Skills & Experience

· Experience with campaign management/ad serving technology and third party market research tools such as Double Click DART, Atlas DMT, comScore Media Metrix, Nielsen NetView, @Plan, and/or eMarketer

· Proficient understanding of accounting principles, data analyzing, and market research; knowledge in media math

· Excellent written and verbal communication skills

· Solid negotiating skills and experience collaborating with Strategy and Communications Design teams

· Proficient in Microsoft Office, specifically Excel and Word

· Proficient with MBox or equivalent Inventory Management system

· Initiative does not require candidates have a college degree

 

Desired Skills & Experience

· Able to work as part of a team in a deadline-driven, high-pressure environment

· Strong written, verbal communication, negotiation, and presentation skills

· 1+ years of Media experience. Preferably as a Partnerships Associate Skills

· Proven problem-solving ability

· Detail-oriented with exceptional organizational skills and multi-tasking capabilities

 

We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communiti