Product Marketing Manager

Product Marketing Manager - ISV / SaaS Embedded Payments

We’re looking for a strategic and execution-focused Product Marketing Manager to lead go-to-market strategy for NMI’s embedded payments solutions targeting ISVs, SaaS platforms, and developer-led organizations.

This role sits at the center of product, sales, and marketing, translating platform capabilities into compelling value propositions that resonate with both technical and commercial buyers. You will own positioning, messaging, launches, and enablement for our embedded payments platform, ensuring NMI is the preferred partner for software companies embedding payments into their products.

This role requires a strong understanding of how SaaS platforms evaluate and adopt payments infrastructure across both product-led and sales-assisted growth motions. You’ll help shape how developers discover, evaluate, integrate, and scale NMI within their applications, while also supporting revenue teams with clear, differentiated messaging that drives pipeline and adoption.

In addition to product marketing expertise the ideal candidate is a self-starter and an excellent communicator with experience in payments. Strong candidates will have familiarity with go-to-market processes as well as a track record of successfully working with cross-functional teams in product, marketing and sales.. You’ll have experience or interest in persona and buyer journey development.

About Us

NMI develops the most trusted payment software for mobile, online and in-store that is relied on in 38 countries, 24 hours a day, 365 days a year. With offices in Chicago, Bristol, Salt Lake City, Los Angeles, and New York, our payment technology powers millions of customers worldwide, ensuring they can take payments worth billions, securely and reliably. You've probably used our software when ordering a burger, paying for parking, buying something online or booking a train ticket - without even realizing it!

We believe that having a diverse group of employees strengthens both our work and our workplace. We’re focused on making NMI more diverse and welcoming with initiatives like having a dedicated Diversity, Equity & Inclusion action group, diversity goals for hiring, anonymized resume screening, affinity groups such as our Women's network and LGBTQ+ Network, open forums for discussions on diversity and social justice, and measuring inclusion and belonging as part of our regular employee engagement surveys.

Responsibilities

• Own ISV / SaaS Go-to-Market Strategy
• Lead positioning and messaging for NMI’s embedded payments solutions across ISV and SaaS segments.
• Define clear value propositions for technical buyers (CTOs, developers, product leaders) and commercial buyers (founders, GMs, revenue leaders).
• Develop differentiated narratives that articulate why NMI is the platform of choice for embedding payments.
• Partner with Product Management to influence roadmap decisions using market insights and competitive intelligence.Be the customer and go-to-market expert to drive adoption of our platform
• Drive Product Launches & Market Adoption
• Lead end-to-end go-to-market execution for new products, features, and enhancements.
• Collaborate cross-functionally across product, sales, corporate marketing, and channel marketing to ensure successful launch execution.
• Create launch plans, enablement materials, customer-facing messaging, and internal readiness programs.
• Support product-led growth initiatives by aligning messaging with onboarding flows, documentation, and developer experiences.
• Deeply Understand the ISV Ecosystem
• Serve as the in-house expert on ISV and SaaS buyer personas.
• Conduct market research to understand trends in embedded finance, developer tooling, PayFac models, and platform monetization.
• Monitor competitors and evolving market dynamics to refine NMI’s differentiation strategy.
• Translate ecosystem shifts into actionable messaging and strategic recommendations.
• Build Sales & Channel Enablement
• Develop high-impact sales enablement tools, including pitch decks, battlecards, case studies, messaging frameworks, ROI narratives, solution narratives and use cases.
• Help sales articulate technical value in commercial terms — and commercial value in technical credibility.
• Support lifecycle messaging that drives adoption, expansion, and retention among ISV partners.
• Partner with channel marketing to equip ISOs and reseller partners with compelling ISV-focused messaging.

• Influence Product & Business Strategy
• Use competitive insight and customer research to influence product packaging, pricing, and po