Senior Content Marketing Manager

Senior Content Marketing Manager

Job Level: Senior Associate

Location: Orem Utah

Shift: Full-Time

Department: Marketing

Compensation: $90000-120000

Benefits: Full-time employees are eligible for Health, Dental, Vision, & Life and Accident insurance, an HSA Savings Account, and the opportunity to receive stock options.

SunPower: With decades of experience, we are a U.S.-based solar company committed to providing reliable and sustainable energy and storage solutions. Clean energy and storage should be accessible to everyone. SunPower delivers all-in-one residential solar solutions with personal customer service, leading in sustainability through ethically sourced materials and low environmental impact.

SunPower supports the transition to clean energy through streamlined, dependable solar solutions designed to meet diverse needs while minimizing environmental impact. By prioritizing ethically sourced materials and collaborating with nonprofit organizations, we are expanding access to solar technology and contributing to a more sustainable, resilient future.

About Us: In 2025, Blue Raven Solar and Complete Solar came together under the trusted SunPower name. This transition brings together the strengths, expertise, and shared commitment to making clean energy simpler and more accessible for everyone.

About the Role: The Senior Content Marketing Manager is responsible for owning and scaling our content strategy with a primary focus on driving organic search performance, SEO authority, and high-intent lead volume. This role sits at the intersection of brand storytelling, SEO-driven content architecture, and revenue-focused marketing initiatives. You will lead the development of a unified content engine that supports demand generation, sales enablement, brand reputation, and long-term SEO equity.

You will work cross-functionally with Demand Generation, Marketing Operations, Sales, Product, and external partners to ensure content is strategic, measurable, and revenue-aligned. This is a highly strategic role requiring equal parts creative direction, editorial excellence, data literacy, and growth mindset.

Key Responsibilities

SEO & Organic Growth (Primary Accountability)

• Own the SEO content roadmap with clear KPIs around organic lead volume, ranking improvements, topic authority, and conversion rates.

• Conduct ongoing keyword research, competitive SERP analysis, and content gap audits to identify opportunities for growth.

• Partner closely with Web/Marketing Ops to improve internal linking, conversion pathways, and search-optimized content structures.

• Monitor and report on SEO performance weekly and quarterly, adapting content strategy based on data.

Content Strategy & Editorial Direction

• Develop and maintain a content framework tied to buyer journey stages, high-intent SEO topics, and sales objections.

• Own editorial standards, voice, tone, and messaging guidelines to ensure consistency across all channels.

• Lead the production of high-impact content formats including articles, landing pages, video scripts, sales collateral, case studies, FAQs, and knowledge base content.

• Maintain a rolling 90-day strategic content roadmap.

Revenue & Funnel Alignment

• Collaborate with Demand Gen to ensure content supports lead capture, nurturing sequences, and retargeting.

• Build content that proactively addresses friction points that slow down the sales cycle.

• Coordinate with Sales Enablement to translate messaging into field-ready assets (talk tracks, pitch decks, objection handling guides, etc.).

Thought Leadership & Brand Authority

• Develop content that positions the company as a trusted authority in clean energy/solar and related home electrification topics.

• Identify editorial angles that build trust, improve reputation, and combat industry skepticism.

• Oversee external writers, freelancers, agencies, and SMEs when needed to scale production without sacrificing quality.

Performance Measurement & Optimization

• Establish content performance dashboards in partnership with Marketing Ops.

• Define success metrics for different content types (traffic, engagement, conversion, assisted revenue, ranking velocity).

• Continuously optimize existing content based on rankings, click-through