Digital Marketing Specialist

Company Description

At Western Digital, our vision is to power global innovation and push the boundaries of technology to make what you thought was once impossible, possible.

At our core, Western Digital is a company of problem solvers. People achieve extraordinary things given the right technology. For decades, we’ve been doing just that. Our technology helped people put a man on the moon.

We are a key partner to some of the largest and highest growth organizations in the world. From energizing the most competitive gaming platforms, to enabling systems to make cities safer and cars smarter and more connected, to powering the data centers behind many of the world’s biggest companies and public cloud, Western Digital is fueling a brighter, smarter future.

Binge-watch any shows, use social media or shop online lately? You’ll find Western Digital supporting the storage infrastructure behind many of these platforms. And, that flash memory card that captures and preserves your most precious moments? That’s us, too.

We offer an expansive portfolio of technologies, storage devices and platforms for business and consumers alike. Our data-centric solutions are comprised of the Western Digital®, G-Technology™, SanDisk® and WD® brands.

Today’s exceptional challenges require your unique skills. It’s You & Western Digital. Together, we’re the next BIG thing in data.

Job Description

Western Digital® is seeking a highly motivated Digital Marketing Specialist who is passionate about driving online sales through social platforms, paid search, paid shopping campaigns, digital display, online video, and more. This full-time position is based in Irvine, CA.

The right candidate for this role must have extensive knowledge of social platform marketing techniques and tactics as well as skills in paid search platforms. The successful candidate must have strong analytical skills and a knack for driving direct revenue through all digital marketing channels.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Develop social media campaigns/strategies and execute them.
• Build and manage global Search Engine Marketing (SEM) campaigns.
• Ability to analyze data and optimize campaigns accordingly.
• Manage daily/weekly/monthly/quarterly reporting
• Collaborate with internal teams to align all eCommerce marketing activities.
• Identify and develop marketing assets that are needed to accelerate our eCommerce and channel growth.
• Create editorial calendars and schedules.
• Coordinate the launch of all Digital Marketing campaigns into new regions.
• Track channel budgets and make recommendations to grow Revenue while hitting target KPIs.
• Speak knowledgeably about KPIs (CTR, CPC, CVR, ROAS, etc.) to internal stakeholders.
• Present strategy and results with internal teams and executives.
• Develop relationships with vendor representatives.

Qualifications

REQUIRED:

• BA/BS required
• Minimum of 2-3 years experience in social media marketing.
• Understanding of digital marketing concepts and KPIs, experience managing campaigns required.
• Passion for Digital Marketing with strong Analytical skills and a desire to always seek out “the why” using data.

SKILLS:

• Excellent written and verbal skills; fluency in other languages a plus.
• Familiarity with Paid Media platforms and marketing analytics tools is required.
• Very strong Excel skills.

Additional Information

Western Digital is committed to providing equal opportunities to all applicants and employees and will not discriminate based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the Equal Employment Opportunity is the Law poster.

Western Digital thrives on the power and potential of diversity. As a global company, we believe the most effective way to embrace the di