Head of US Dove Men+ Care Masterbrand and Skin Cleansing Demand Generation and Horizon 1 Innovation

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our, collaborative, and flexible working environment. Our organizational ambition centers around creating workplaces that foster equity, diversity, inclusion and belonging across all aspects of our business. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

Background & Purpose of the Job 

Dove Men+Care launched in 2010 with a vision to champion authentic masculinity. It sought to break down unrealistic and inaccurate portrayals of manhood, showing men how they are, and empowering them to live and care freely. Since then, Dove Men+Care has served millions of men around the world. The brand believes that caring for others begins with caring for yourself – and that means not just for your body and mind, but also for your skin.

For Unilever North America, Dove Men+Care is one of Personal Care’s four Power Brands, uniquely positioned to drive premium growth across the portfolio. Having delivered strong performance in recent years, DM+C is now on an ambitious trajectory toward becoming a $1 billion brand in North America. We are seeking a seasoned Marketing Director to lead this critically important brand through its next phase of growth and impact.

Who You Are & What You'll Do

As Head of US DM+C MB Demand Generation and Horizon 1 Innovation, you will be responsible for directing the business performance of the Dove Men + Care MasterBrand and Skin Cleansing businesses within the United States. The role will report to the Chief Growth Officer Skin Cleansing PC US and will manage a $285M skin cleansing and influence a DMC master brand business.

Big Deliverables

• Accelerate In-Year Growth: Lead the in-year brand strategy to accelerate growth and competitiveness for Dove Men+Care, identifying immediate growth spaces, defining a cohesive destination brand architecture from a social-first lens, and delivering an innovation plan that drives profitable, sustainable growth across Skin Cleansing and Deodorants.
• Shape Portfolio Strategy: Partner with the Chief Growth Officers of Skin Cleansing and Deos to shape the rolling strategic plan for the PC portfolio. Share accountability with Skin Cleansing CSP team for delivering brand-specific targets including USG, GM, UOM, market share, and sustainability for Skin Cleansing.
• Drive Execution Through Integrated Marketing: Translate business strategy into actionable marketing plans by defining the communications and channel strategy. Lead a multidisciplinary team (internal and agency) across content, influencer marketing, PR, community management, and media to deliver executional excellence.
• Unleash Purpose at Scale: Bring the DM+C purpose and product to life through high-impact, culture-connected, experiential activations—building brand love within key communities and channels.
• One Brand Experience: Work in close partnership with the DM+C Deos team to ensure the brand shows up consistently across all touchpoints—delivering a seamless experience to both consumers and customers.
• Optimize for Growth: Lead strategic initiatives across the portfolio to optimize pricing, unlock fuel for growth, and maximize the efficiency and effectiveness of brand marketing investment (BMI).
• Build and Empower the Team: Establish team structure and operating rhythm. Provide strategic direction, coaching, and performance management to ensure individuals are set up for success with the right tools, clarity, and accountability.
• Lead with Impact: Exercise discretion over day-to-day operations—allocating work, setting priorities, reviewing output, and creating a performance-driven, purpose-fueled team environment.

Relevant Experience

• 10+ years of progressive marketing leadership experience in innovation and demand creation, ideally within beauty and/or personal care categories
• An expert in social demand generation, someone who has personally successfully scaled brands in a fully digital / social environment in their most recent stint
• Proven track record of delivering brand growth and cultural rel