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General Manager

Auberge Collection
Fort Worth, United Statesfull_timeVerifiedPosted 23 Mar 2026

About the role

Company Description

Bowie House, Auberge Collection is an imaginative and bold new urban retreat that draws visitors to a place whose history is built on tales of frontier valor and adventure. An exciting gathering space for locals and visitors alike, the four-story, 106-room boutique hotel features 88 rooms and 18 suites, including a 2,250 square foot signature suite. Luxurious spaces weave together details from Western culture and style like boot jacks and hat racks with contemporary furnishings, lighting and artwork creating feelings of welcome and warmth. A social hub for locals and visitors, Bowie House offers numerous spaces for visitors to enjoy the conviviality and camaraderie that have distinguished the location for so many years. Visitors can sip cocktails in the library lounge, visit the signature restaurant with views of the enchanting outdoor terraces or relax in cabanas on the second story outdoor infinity pool overlooking a peaceful garden oasis.

For more information: auberge.com/bowiehouse

Follow Bowie House on Instagram and Facebook at @BowieHouseAuberge

Job Description

The General Manager will be responsible for leading a team to drive extraordinary performance in all areas of the hotel operation.  This role sets the strategic direction ensuring alignment with our luxury standards and values.  Serves as the coach and champion of all team members, attracting new talent, developing their skills, and creates a positive and enriching culture on property. This role is a consummate host – serving as the Ambassador and key spokesperson for the hotel, nurturing relationships with team members, hotel owners and within the community.  

  • Effectively managing the owner relationships on behalf of Auberge, to ensure the owners maintain trust and confidence in our stewardship of their assets.
  • Oversee the development of the strategy and business plan to deliver on our mission of being the best-loved operator of one of a kind luxury hospitality and experiences.
  • Responsible for initiating, facilitating, and guiding well-designed and creatively curated guest experiences unique to the property through adventures, activities, classes, amenities, product selection, partner alignment, and space activation. Establishing and maintaining thematic stories and elements that influence and guide the properties guest experience. 
  • Develop the recruitment and employee branding strategy so that we are the employer of choice in the market.  Build a rich culture of trust, pride and joy that will result in a high employee advocacy and engagement.
  • Oversee the creation and successful implementation of the guest experience - Pre-Arrival, Arrival, During The Stay, Departure and Post-Departure to ensure that our guests report the highest levels of personal and customized services, and that our team is motivated and engaged.
  • Oversight of OS&E, Uniform Program, Retail Program to ensure we are design-led in all our guest touch points. 
  • Ensure that accurate monthly forecasting is presented to ownership for financial planning.
  • Be the sales champion and visible with most influential travel advisors, clients and media.

Qualifications

  • 10+ years progressive experience in hotel operations management
  • Proven expertise at successfully driving the performance of a luxury hotel
  • Experience in driving sales & marketing, strong operations background within a luxury hotel 
  • Strong understanding of food & beverage operations within complex environments 
  • BS/BA degree in Hotel Management or related field 

Additional Information

About Auberge Collection
Auberge Collection is a portfolio of extraordinary hotels, resorts, residences and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative wellbeing, and gracious yet unobtrusive service. With 30 one-of-a-kind hotels, resorts, and residences, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations.

For more information: auberge.com

Connect with Auberge Collection on Instagram, TikTok, Facebook, and LinkedIn @Auberge and #AlwaysAuberge

About Friedkin
Friedkin is a privately held family of gl

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Company

Auberge Collection

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