Customer Development Manager, US Eye Care

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

This role is field-based, and candidates should live within a reasonable distance from a primary city. Talent will be hired at a level commensurate with experience.

The Customer Development Manager (CDM) is a key member of brand strategic marketing. The CDM is the primary point of contact for AbbVie Eye Care’s Anterior Segment Marketing brand teams within an assigned geographical region, interacting with KOLs for the purpose of gathering on-label insight aligned to company strategic plans for a specific therapeutic area. Additionally, they partner with franchise marketing leads and field leaders to help develop regional commercial marketing plans where needed, along with help to ensure/monitor execution is consistent with regional/national strategy.

PRIMARY RESPONSIBILITIES:

Thought Leader Engagement and Development

• Interact with Ophthalmology and Optometry regional/local KOLs, emerging leaders, and state/local society leadership within assigned region to provide in-depth insights to Integrated Brand Team and commercial senior leadership based on brand key business questions that will provide input to marketing strategy, resource optimization and tactic development to drive brand performance
• Develop regional engagement plans in alignment with brand strategic plans and ensure consistent tactical execution throughout the year to drive key marketing engagement

Peer to Peer Support

• Identify and recruit faculty and attendees for national series rollout and speaker training
• Consult with HCP’s on peer to peer content development
• Provide training on HCP led slide deck cont