Product Marketing Manager (remote East Coast USA)

Spacelift is an infrastructure orchestration platform that manages your entire infrastructure lifecycle—provisioning, configuration, and governance. It integrates with all your infrastructure tooling (e.g., Terraform, OpenTofu, CloudFormation, Pulumi, Ansible) to provide a single integrated workflow so you can deliver secure, cost-effective, and resilient infrastructure quickly.

By automating deployment and configuration, providing developer self-service, golden paths with guardrails, and an OPA policy engine, Spacelift empowers businesses to accelerate developer velocity while maintaining control and governance over their infrastructure. Spacelift offers unrivaled support, no-nonsense pricing, and a range of deployment models to fit your specific needs.

Spacelift was founded in 2020 by long-time DevOps practitioner Marcin Wyszynski and successful entrepreneur Pawel Hytry. Over three rounds, it has raised $31.3M in funding from top venture capital firms, including Insight Partners, Blossom Capital, Hoxton Ventures, and Inovo VC.

As a Product Marketing Manager, you will drive go-to-market strategy, positioning, messaging, and content that fuel customer and prospect understanding and product adoption. You will work across Product, Engineering, Sales, CS, and Marketing teams to tell compelling stories, create effective launches, and sharpen our competitive edge. Your ability to translate technical features into customer benefits and communicate complex functionality in a way that resonates with prospects and customers will be key to success in this role.

About the Role

Product Positioning and Messaging

• Contribute to the development of product positioning, messaging, and value propositions that resonate with our target audiences.

• Ensure consistent and effective messaging across all marketing channels and materials.

• Develop differentiated positioning that resonates with market needs and aligns with customer pain points and outcomes.

Market & Competitive Analysis

• Conduct comprehensive market research to understand customer needs, emerging trends, and the competitive landscape.

• Provide actionable insights to the product development team, influencing the product roadmap and feature prioritization.

• Analyze competitors' products and strategies using SWOT analysis.

• Develop and implement competitive positioning strategies to differentiate our product in the market.

Sales Enablement

• Assist in enabling sales and customer success teams with training, pitch narratives, competitive battlecards, and objection-handling guides.

• Support strategic deals by providing custom messaging, proof points, and differentiated positioning.

Product Launches

• Lead product and feature launches from planning to execution, including the creation of internal enablement materials, customer and prospect-facing collateral, conducting training sessions, and supporting marketing campaigns.

• Ensure all stakeholders are aligned and informed about the launch details, collaborating across product, sales, growth, and customer success.

Social Media Engagement

• Work with the social owner to develop launch-related and product highlight posts on company social media channels.

Cross-Functional Collaboration

• Work closely with product management, engineering, sales, and marketing teams to align strategies and ensure product success.

• Act as a liaison between the product, design, and engineering teams and marketing, translating product updates and new features into marketable benefits.

• Influence the product roadmap by advocating for customer insights, competitive gaps, and market trends.

About you

• Proven experience in product marketing, content marketing, or a similar role, with a deep understanding of product marketing principles.

• A strong storyteller with excellent communication and presentation skills, with the ability to translate complex technical information into compelling value propositions

• A strategic thinker with strong executional s