Sr. Event Marketing Specialist (Hybrid - NYC)

Job Description

Nordstrom is a fashion specialty retailer founded on a simple idea: offer each customer the best possible service, quality, value and selection. From attentive salespeople to meticulous tailors and innovative merchants, our teams are comprised of talented people who work hard to delight the customer. When you join Nordstrom, you are welcomed into a family dedicated to creating memorable and rewarding shopping experiences for our customers.

We are looking for an Sr. Event Marketing Specialist to support the NYC Flagship and the Center of Excellence on the planning and implementation of brand events and marketing initiatives at the NYC regional and store level. The ideal individual is motivated, organized and results oriented who can manage multiple projects simultaneously. The Sr. Event Marketing Specialist is responsible for supporting the planning and execution of events in the NYC store and region.  

A day in the life...

·         Develop event strategies which drive profitable sales through customer acquisition, activation, retention and engagement by delivering: (1) the Nordstrom story through compelling and immersive experiences highlighting our strategic pillars and (2) persistent events primarily focused on product and support always-on business goals and priorities.

·         Responsible for a national lead assignment for cross-functional marketing area or merchandising division to toolkit and roll-out national customer-centric events (in store and virtual) that drive brand awareness, online and store traffic and volume

·         Develop strategic event plans (concept, timelines, outreach, integrations, deliverables) for assigned national divisional lead to ensure multi-channel filters are applied.

·         Manage all aspects of event marketing from developing new concepts, overseeing operational logistics and event production, vendor management, coordination with internal and external partners, creating briefing materials (including fact sheet and budget), timelines, tracking event ROI and budget management.

·         Lead divisional responsibility event intake to create streamlined toolkits for YOY persistent events to support in-store volume goals laddering to merchant priorities and supporting key brands

·         Manage complex events with multiple stakeholders (internal and external) and can manage and effectively communicate up and down the pyramid.

·         Liaise with Corporate based Brand Marketing Team to ensure alignment on corporate event priorities and overall JWN/marketing goals and initiatives.

·         Work closely with external vendors including agencies to ensure cost efficiencies and maintain a consistent brand image in all messaging and activities.

·         Stays current on best practices in event marketing, target customer and key competitors while keeping up with the newest trends in in-person events, virtual events and live stream platforms, with event innovation top of mind.

·         Work closely with stakeholders to deliver custom events as well as corporately driven events.

·         Maintain an ROI tracking system that reports regional marketing results and spend; analyze results and make marketing recommendations for future initiatives.

·         Direct vendor partners to conceptualize and execute joint marketing initiatives

·         Manage and negotiate contracts with Legal/Strategic Sourcing and various external groups to support innovative experiences (non-profit organizations, caterers, production, entertainment, etc.) and ensure all proper contracting is in place.

·         Manage brand standards with regional internal partners and external vendors to ensure that all efforts comply legally and meet safety regulations.

You own this if you have...

·         Bachelor's degree in Marketing or equivale