Demand Marketing Senior Manager, Retail (Remote, Americas)

Company Description

Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. Since 2006, we’ve grown to over 10,000 employees and generated over $496 billion in sales for millions of merchants in 175 countries. Every 28 seconds, an entrepreneur on Shopify makes their first sale.

This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.

About You:
Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.

Before you apply, consider if you can:

• Care deeply about what you do and about making commerce better for everyone
• Excel by seeking professional and personal hypergrowth
• Keep up with an unrelenting pace (the week, not the quarter)
• Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
• Bring critical thought and opinion
• Embrace differences and disagreement to get shit done and move forward
• Work digital-first for your daily work

Job Description

We are looking for a Demand Marketing Lead to help us build and grow a world-class growth engine that brings more Retail to the world. You’ll bring this to life by driving key initiatives and strategies that drive qualified leads into the sales funnel, ultimately impacting revenue goals. You’ll plan, execute, and optimize marketing campaigns across multiple channels including direct mail, email nurture, content, paid media, and more.

This role requires you to identify and focus on priority initiatives. The ideal candidate has a track record of building and managing marketing programs across channels, being laser focused on driving impactful revenue outcomes. You are someone who enjoys and thrives working cross functionally, managing multiple stakeholders towards a common goal, and ensuring projects cross the finish line. If you are a seasoned marketer with a go getter attitude, this role might be for you!

Responsibilities:

• Build, launch, and execute multi-channel campaigns that drive qualified leads into the sales funnel
• Oversee all of the campaign tactics used to develop and cultivate sales leads into long-term merchants
• Create scalable programs that generate and nurture leads via events, paid, email, retargeting, direct mail, content promotion, and more
• Collaborate heavily with stakeholders, including MUX, PMM, FED, and channel teams to launch campaigns and bring POS products to market
• Conduct frequent analysis on program performance to scale efforts for the most efficient marketing mix and to achieve KPI’s (MQLs, SQLs, SALs, C/W, etc.)
• Optimize campaigns and messaging through frequent A/B testing and data analysis
• Analyze campaign metrics and present recommendations
• Communicated learnings and results with all stakeholders on a weekly, bi-weekly, and monthly cadence

Qualifications

• A passion for demand marketing and willingness to get hands-on building solutions
• Comfortable with data, reporting, and identifying opportunities
• A strong understanding of experimentation best-practices
• Ability to thrive in chaos, resolve ambiguity, be solutions oriented, and think on your feet
• You can drive good decisions collaboratively and quickly
• Identify new opportunities to drive growth
• Ability to prioritize the most impactful initiatives 
• Willingness to roll your sleeves up, with a “get shit done” attitude
• Experience managing or willingness to learn various online and offline marketing channels to create an integrated experience for our target audience

Bonus points:

• Experience with Salesforce, email platforms, and paid platforms
• Experience working in international markets
• Experience juggling multiple high-impact projects
• Experience identifying opportunities and rallying teams behind building a solution 

Additional Information

All your information will be kept confidential according to EEO guidelines.