Admissions Director (86821)

Job DetailsJob Location: Windsor Arbor View - Edinburg, TX 78539Position Type: Full TimeTravel Percentage: Up to 50% Job Shift: 8am - 5pmJob Category: MarketingPrimary Responsibilities

As the Admissions Director, this position will manage the admission systems through oversight of the Admissions Coordinator, management of the facility or multi facility sales and business development teams as well as building a strong working relationship with the hospital liaison. The Admissions Director is responsible for promoting the services of the facility to generate inquiries, gathering and communicating information necessary for the interdisciplinary team to determine appropriate admissions.

Essential Functions

The Admissions Director is responsible to build and grow revenue through inquiry and census growth
Responsibilities include ensuring a smooth patient transition to the facility, overseeing the timely and accurate completion of admission agreements and welcome packets, accurate communication to the clinical team and other department heads
Develop and maintain relationships with existing customers within the general community and develop new referring relationships within the medical professional community to include but not limited to area physicians, social service departments, hospital discharge planners, governmental agencies, and other professionals or groups that may influence inquiries
Communicate with same for the purpose of educating and building awareness of the facility's scope of services
Responsible for directing facility sales and business development efforts, including chairing the Internal Business Development Committee meetings
Manage and train the internal backup sales/admission team on inquiries, tours and closing skills and customer-oriented completion of the Admissions Agreement and Welcome packet
It requires the management and oversight of the marketing budget, sales and business development planning meetings and all marketing events
Promote facility services, including nursing and therapy services
Conduct facility tours when in the facility or by appointment
Develop and document the results from monthly community education/awareness programs
Participate in morning department head meeting by providing the team information regarding admission/readmission information and upcoming promotional activities, community education/awareness programs
Develop 30/60/90 days sales call calendar (in person) to include but not limited to hospitals, telephone call to a former referral source who stopped referring, physicians, home health, hospice, assisted livings, retirement communities, adult day care, independent living, housing authorities, etc.
Follow company sales cycle process
Cold call/ Make appointments to potential referral sources – close the call/follow up plan
Must be out of the facility 75% conducting sales calls, attending business development events and screening referrals for potential admission
Product, Service and Benefit Knowledge: must understand and be able to explain products, services and benefits offered by facility to referral sources, potential residents family members and other inquirers
Skills for Assessing Residents for Admission: be able to review a potential resident’s chart and explain to a licensed nurse some of the reasons the facility would or would not be able to admit the potential resident
Read and familiarize self with Nursing Home regulations
Read and understand the past facility surveys and 5-star rating system and be able to explain to the Administrator how you would explain the survey process and results along with the 5-star rating system to both a potential resident family and also to the referral source
To able to understand and explain financial eligibility to a referral source, potential referral or a family member
Develop and update a weekly a 30/60/90-day Sales and Business Development Plan: to be able to show Administrator, RDA, RVP and Corporate Sales team a written marketing plan that outlines at least the following areas:
A list of current referring hospitals and potential hospitals to target in sales plan
A listing of current competition and our comparison (strength/weaknesses) to them
Plans for at least quarterly community special events for the next 3 quarters
A plan for increasing or maintaining overall census, M2 census and referral relationships
Tentative plans for a specialty program within the facility
To be able to screen a potential referral utilizing the clinical and financial grids
Uses Referral Screening form to screen residents; ensure PASSR is completed upon admission
The sales staff should be responsive to calls from hospitals regarding potential admissions and respond to these calls within 30 minutes
Referral Special Events at Referral Location or at Facility
At least quarterly, a referral special event should be provided to a referral group that would include a meal/refreshment and a brief tour prese