Senior User Researcher

Join Cafeyn: Where Innovation Meets Inspiration
Cafeyn is more than a platform— it is transforming the way people access and experience content. Since 2006, we’ve grown in a fast-evolving market, adapting to become a leading digital reading service with over 2 million users worldwide. Cafeyn gives readers unlimited, personalized access to thousands of newspapers and magazines, curated to fit their tastes and delivered seamlessly across devices.

Our mission?
To empower individuals with access to trusted, high-quality content that fosters personal growth and discovery. Whether it's through the comprehensive collection of news and features on Cafeyn, the digital publishing solutions of Milibris, the fun and educative content for children on Kidjo, or the collections for manga lovers by Mangas.io, Cafeyn stands at the forefront of digital content experiences.

Your team & responsibilities

As Senior User Researcher, you’ll report to the Director of Product and join a Product team composed of 6 people.

Your mission is to understand the 'why' behind our users and the barriers for our non-users, defining the strategic blueprint for how we increase the value of our current users while reaching and engaging entirely new audiences. The goal is to be the strategic pulse of our growth ambition. We are looking for someone to lead high-impact research for our Cafeyn & Readly platforms (serving 2M+ users across 15 geographies).

Your role is threefold:

• Performing user research to validate hypothesis, anticipate future needs and identify potential shift in habits

• Driving deep-dive insights that shape the product roadmap

• Building the operational backbone that allows our product teams to scale their user knowledge

Your missions

1. Core Responsibilities

User Research

• End-to-End Research: Define, plan, and execute mixed-method research (qualitative and quantitative) to influence design and product decisions

• Market Intelligence: Look beyond our current walls. You will lead research into non-users and younger demographics to understand barriers to entry and why certain segments aren't yet subscribing

• Synthesis & Action: Translate data into actionable recommendations. You won't just report findings; you’ll partner with Product Managers & Designers to implement iterations based on test results

• Evidence-Based Advocacy: Act as the ultimate advocate for a user-centric approach, ensuring the "voice of the user" is present in every meeting

Research Operations & Culture

• The Research Engine: Define and own the Research strategy. You will set the standards and processes for how we conduct research globally

• Knowledge Management: Create and manage a global research repository. We want to ensure that insights aren't lost in Slack but are structured, reusable, and searchable

• Tooling & Playbooks: Own our research ecosystem (sourcing, unmoderated testing, surveys, reviews) and create the templates and playbooks that empower others

2. Secondary responsibilities

• Market & Category Mapping: Perform continuous discovery on the broader market category. Identify untapped opportunities and analyze competitor UX/value propositions to ensure our product remains the preferred choice in a shifting landscape

• Business Discovery: Work with our Business Discovery to assess potential business opportunities

• Internal Acculturation: Act as an ambassador and coach. You will train product teams on best practices, leveling up the entire organization’s ability to work with evidence

Who are we looking for?

You are at the right place if you have

• You have 6+ years experience in User Research, ideally within high-growth B2C or B2B2C environments handling millions of users

• You are equally comfortable in a deep-dive interview as you are analyzing survey metrics or usage data. You know how to marry "the what" (data) with "the why" (research)

• You have led transversal Research initiatives before. You don't just use tools; you build systems

• You are a self-starter who can define your own roadmap, prioritize high-impact projects, and drive initiatives end-to-end without hand-holding

• You can lead and influence stakeholders without direct authority. You are a master of synthesis—turning "it's complicated" into "here’s what we do next