Director, Global Product Marketing

Changing lives. Building Careers.
 

Joining us is a chance to do important work that creates change and shapes the future of healthcare. Thinking differently is what we do best. To us, change equals opportunity. Every day, our colleagues are challenging what’s possible and making headway to innovate new treatment pathways to advance patient outcomes and set new standards of care.

The Director, Global Strategic Marketing (DGSM) for Integra’s Surgical Reconstruction (SR) Franchise provides leadership and support for the successful marketing and managing of the Plastic and Reconstructive Surgery portfolio. Reporting to, and collaborating closely with, the Global Franchise Lead, the successful candidate is accountable for building and leading execution of a best-in-class marketing plan enabling the company to achieve growth objectives for our Implant Based Breast Reconstruction/Soft Tissue Reinforcement space (SurgiMend PRS, DuraSorb).

We are looking for a ‘hands-on’ leader who plays a key role in developing and executing comprehensive marketing strategy including traditional in-person and omnichannel marketing and digital media strategies. She/he is responsible for helping shape brand image, creating targeted Healthcare Provider (HCP) and Consumer campaigns, developing meaningful customer/influencer relationships and ensuring successful and ethical product promotion. The role also requires the management of all upstream marketing activities inclusive of new product launches, clinical evidence strategy & execution and overall life cycle management.

LOCATION
Princeton, NJ
 

SUPERVISION RECEIVED

Under direct supervision of Senior Director, Global Franchise Lead – Global Strategic Marketing – Surgical Reconstruction, TT

SUPERVISION EXERCISED

This role requires the effective management of a team of Marketers.

ESSENTIAL DUTIES AND RESPONSIBILITIES

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily, with minimal guidance

• Market Development & Insights: Lead market assessment initiatives, including competitive intelligence, trend analysis, patient journey mapping, segmentation, and positioning to identify opportunities for growth and differentiation.
• Marketing Strategy: provides overarching marketing leadership and guidance to establish marketing strategic and tactical plans for portfolio initiatives including market access pull through with HCPs, and key short /long-term strategic projects.
• Brand Planning & Lifecycle Management: Oversee brand planning, positioning, messaging, and commercialization strategies for current and pipeline of IBBR products. Conduct ongoing project scoping, chartering, process improvement and change management for overall pipeline management, inclusive of NPIs, Evidence projects & Lifecycle initiatives
• Cross-functional Collaboration: Work closely with cross-functional teams, including R&D, Medical Affairs, Regulatory, Market Access, Professional Education, Finance and both Global and Regional Commercial Teams, to ensure coordinated strategy execution.
• Launch Readiness & Execution: Develop and implement global launch plans, ensuring commercial readiness by collaborating with affiliates and regional teams.
• Customer Engagement & Advocacy: Establish strong relationships with key opinion leaders (KOLs), advocacy groups, and external stakeholders to enhance disease awareness and drive market adoption.
• Digital & Omnichannel Marketing: Implement digital-first marketing initiatives and innovative omnichannel engagement strategies to optimize outreach and impact.
• Performance Tracking & Analytics: Develop and monitor key performance indicators (KPIs) to assess the effectiveness of marketing strategies and drive data-driven decision-making.
• Competitive Intelligence: Stay ahead of market trends, competitor activities, and emerging innovations to inform strategy
• Market Research and Customer Insights: Expert use of market research and analysis tools, methods, and resources. Plan and conduct market research and analysis activities, gathering data from secondary market sources, aggregating and synthesizing data and drawing meaningful insights
• Agency Management: Actively manages and leads advertising agencies and oversee key partner performance by establishing success metrics and executing periodic formal assessments
• Budget Management: Plans and manages departmental budget effectively and efficiently; partners with Finance for timely and accurate reporting
• People Management: Manages, coaches and mentors direct reports through utiliza