Vice President - Growth Marketing (Customer Acquisition)

FICO (NYSE: FICO) is a leading global analytics software company, helping businesses in 90+ countries make better decisions. Join our world-class team today and fulfill your career potential!

The Opportunity

“We are looking for an experienced and highly successful Vice President of Growth Marketing with a proven track record of delivering rapid and large-scale new customer acquisition growth in direct-to-consumer digital products and services, ideally in consumer financial products or other personal wellness or digital subscription products. The Vice President, Growth Marketing will be responsible for developing and managing our new customer acquisition marketing and revenue growth initiatives.” – Consumer Scores -Vice President and General Manager

What You’ll Contribute

• Responsible for developing and managing sustainable high-growth new customer acquisition strategies across paid and organic marketing channels.

• Conceptualize, develop, execute, optimize, and manage new consumer acquisition campaigns across multiple channels including Pay Per Click (PPC), Affiliate/Partner marketing, Mobile, Display, SEO, TV (CTV and OTT) and other earned, partnered, or paid media channels.   

• Develop and direct marketing messaging, creative design, audience targeting, segmentation, and retargeting strategies to deliver effective results.

• Continuously monitor and report campaign performance, evaluate budget utilization and adjust spend allocations and ensure effective return on marketing investment.

• Build and lead a high-performance team (both internally and through external service providers) responsible for campaign ideation, creative, execution, optimization, and performance analysis.

• Foster an environment of constant innovation and experimentation by championing A/B testing, exploring new ad formats, and piloting novel engagement and conversion strategies.

• Stay abreast of industry trends, technological advancements, attribution tracking, and regulatory changes that impact our marketing programs.

What We’re Seeking

• Proven track record of delivering rapid and large-scale new customer acquisition growth in direct-to-consumer digital products and services, ideally in consumer financial products or other personal wellness products or digital subscription business.

• Experience scaling direct-to-consumer subscription or membership services for consumer brands with exceptional growth results. 

• A robust portfolio of highly successful new customer acquisition marketing campaigns demonstrating strategic thinking and tangible business impact.

• Deep knowledge of, and hands on experience managing of D2C marketing programs including Pay Per Click (PPC), SEM, Affiliate/Partner marketing, Mobile App, Display, TV (CTV and OTT), Social, SEO, and other earned, partnered, or paid media promotions.

• Proven growth mindset, data driven and highly creative, with track record of delivering strong business outcomes.

• Results oriented, metrics driven and continuously seeking improvement of marketing efforts to increase performance results.

• Demonstrated negotiation abilities for advertising placements and contracts.

• Familiar with latest market trends, marketing tools and a strong technical understanding of marketing attribution including mobile app measurement.

• Strong leadership acumen with a track record of building and managing high-performing teams, with both internal resource and external agencies and service providers.

• Excellent communication and interpersonal skills, capable of engaging with internal teams, external partners, and executive stakeholders.

Our Offer to You

• An inclusive culture strongly reflecting our core values:  Act Like an Owner, Delight Our Customers and Earn the Respect of Others.

• The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences.

• Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.

• An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.

• The targeted base pay range for this role is: $193,000 to $303,000 with this range reflecting differences in candidate knowledge, skills and experience.
   

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Why Make a Move to FICO?

At FICO, you can develop your career with a leading organization in one of the fastest-growing fields in technology today –