Senior Brand Manager (Quadro)

<span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><p><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><b>Job Description :</b></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><p><b>Location: Milan</b><br/><b>Language Requirements: Fluent Italian &amp; English</b></p><p></p><p><b>About us</b><br/>Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhe<b>r</b>e – has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value!</p><p>At Diageo Italy we are creating a new marketing team with the ambition of becoming a strong marketing powerhouse to help drive the next phase of growth across Italy.</p><p></p><p><b><span>About the role</span></b></p><p>Diageo brand teams are the custodians of our brands and work to ensure the future growth and success of said brand. As a member of this team you will be the guardian of our the brands within this category and work to shape their future.</p><p>To reflect our desire to be agile and also ensure our talent can be developed across the most important projects, this role sits within a specific brand category team but is not purely aligned to one single brand within in.</p><p><br/>You will drive and project manage the creation of  brand strategy and brand plans based on consumer, customer and shopper insights, build brand equity and help drive;</p><ul><li><p><span><span>Recruitment/Re-recruitment</span></span> – both from a customer and consumer perspective</p></li><li><p>Scale – in all commercial elements of the brands, building strong relationships with the commercial teams on the ground to deliver above and beyond the AOP</p></li><li><p>Fame – making these brands the most talked about across the market. You will work with the Global Brand Teams, multiple agencies, cross-functional teams and partners to deliver on our salience and brand love objectives</p></li><li><p>Physical Availability - the ability to see, find and trigger associated memories in a buying context, all resulting in success at the point of purchase</p></li></ul><p></p><p><b><span>Key responsibilities</span></b></p><ul><li><p>Drive and project manage the creation of long-term brand strategy and brand plans based on consumer, customer, and shopper insight</p></li><li><p>Lead cross-agency teams and foster new partnerships in developing the brand’s communication approach and execution in an omnichannel environment (on, off &amp; 3rd space)</p></li><li><p>Find, own and build the role the brand plays in culture, working collaboratively with members of the Culture &amp; Entertainment function</p></li><li><p>Shape the brand to thrive in a digital environment, develop long term digital strategy &amp; social media plans</p></li><li><p>Own the shadow P&amp;L for the brands across the market.  Understand and respond to the drivers of your brand performance, working in partnership with the commercial teams to deliver the annual operating plan</p></li><li><p>Understand and manage pricing &amp; promo strategy, margin mix and volume drivers</p></li><li><p>Translates strategies into brilliantly executed plans that consistently beat the competition and gain share</p></li></ul><p></p><p>Leadership:</p><p><u>Win through Execution</u></p><ul><li><p>Sets and pursues direction without guidance and takes a wide view of their accountabilities</p></li><li><p>High energy and ambition to achieve successful outcomes and high standards</p></li><li><p>Balances analysis and execution and adjusts thinking in the face of new information</p></li><li><p>Actively spots opportunities or issues and identifies which are urgent and important</p></li><li><p>Generates a range of workable solutions, decides what should be done and takes action</p></li></ul><p></p><p><u>Shape the Future </u></p><ul><li><p>Sees the big picture and possibility from multiple angles and through a creative lens</p></li><li><p>Frames issues in a way that creates clarity and incorporates others' best thinking</p></li><li>