Director, Brand Marketing

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Job Description

The Director, Brand Marketing will execute comprehensive brand marketing strategies across Versant's entertainment networks (USA, E!, SYFY, Oxygen) and sports properties. This role will lead day-to-day marketing campaign development and execution while providing tactical support to Distribution Sales and Ad Sales Marketing functions. The Director will also manage sports key partnerships marketing execution across our Golf vertical, WWE partnership, Premier League partnership, A10 college basketball partnership, NASCAR, and other developing partnerships.

Key Responsibilities

Campaign Development & Execution

• Lead the development and execution of integrated marketing campaigns for network programming and sports properties
• Manage day-to-day marketing operations including creative development, media planning, and campaign optimization
• Oversee multi-platform campaign delivery across linear, streaming, digital, and social platforms
• Execute brand positioning strategies and ensure consistent messaging across all marketing touchpoints
• Coordinate with creative teams, agencies, and vendors to deliver high-quality marketing materials

Distribution Sales Marketing Execution

• Develop and produce marketing materials supporting Distribution Sales team initiatives
• Create presentation materials and promotional assets for affiliate meetings and negotiations
• Execute co-marketing campaigns with distribution partners

Ad Sales Marketing Execution

• Produce marketing materials and presentations supporting Ad Sales team efforts
• Develop advertiser-focused case studies, audience profiles, and engagement data presentations
• Execute branded content marketing campaigns and sponsorship activations

Sports Key Partnerships Execution

• Execute marketing campaigns for key sports partnerships including:
  • Golf vertical content and partnership marketing
  • WWE partnership promotional campaigns
  • Premier League partnership marketing initiatives
  • A10 college basketball partnership promotions
  • NASCAR partnership marketing execution
  • New sports partnerships as they develop
• Coordinate cross-promotional opportunities between sports and entertainment properties
• Manage sports partnership marketing timelines, deliverables, and performance tracking

Project Management & Operations

• Manage marketing project timelines, budgets, and deliverables across multiple simultaneous campaigns
• Coordinate cross-functional teams including creative, media, digital, social, and external partners
• Ensure marketing campaigns are delivered on time, on budget, and meet quality standards
• Maintain marketing calendar and coordinate with programming and sales calendars
• Track campaign performance and provide regular reporting to VP, Brand Marketing

Team Collaboration & Development

• Lead marketing coordinators and junior team members on campaign