Strategic Marketing Manager

<p>Are you looking for a leading position with a focus to drive growth outside of existing sales? And do you bring business development and project management experience, as well as exposure to  automotive or consumer or industrial industry? Do you want to work in a leading  international company within its field, in an environment where professional and personal growth is encouraged? Welcome to LyondellBasell…</p> <h2>This is LyondellBasell</h2> <p>As a leader in the global chemical industry, LyondellBasell strives every day to be the safest, best operated and most valued company in our industry. The company’s products, materials and technologies are advancing sustainable solutions for food safety, access to clean water, healthcare and fuel efficiency in more than 100 international markets. LyondellBasell places high priority on diversity, equity and inclusion and is Advancing Good with an emphasis on our planet, the communities where we operate and our future workforce. The company takes great pride in its world-class technology and customer focus. LyondellBasell has stepped up its circularity and climate ambitions and actions to address the global challenges of plastic waste and decarbonization. For more information, please visit www.lyondellbasell.com or follow @LyondellBasell on LinkedIn.</p> <h2>This is the role</h2> <p>In this role of Strategic Marketing Manager you will lead a specific strategic market segment team (EV Battery Systems or E&amp;E Connectors) which includes dedicated members from the regional teams (NBD, Sales, Application Development Engineers, and R&amp;D/PAD) and to drive growth outside of existing sales. You will lead the detailed strategy development by in depth assessment of customer needs, trends, competition, understanding value chain, players and assessing what are our alternative strategies could be and in making the final choice for an action oriented strategy that drives profitable growth. This includes direction on specific targeted customers we should target and build partnerships with, what applications we should target and translating this into innovation projects. The team then drives this plan into execution and creates a robust project growth funnel with a revenue, margin plan that aligns with each businesses goals.</p> <p> </p> <p>Roles &amp; Responsibilities</p> <ul> <li>Develops together with team a strategic plan for the targeted market segment.</li> <li>Identifies customer needs, trends, competitors offering, value chain assessment of applications that are attractive for APS to target and through this understanding develops strategic options for how we can create value.</li> <li>Defines where we want to play (who we target, who we partner with) and the value propositions we would want to develop (applications we target) and together with innovation team creates concepts of our targeted offerings (solutions).</li> <li>Builds together with team a growth funnel and manages a stage gate process in driving them to commercialization. </li> <li>Works with Sales team to ensure smooth hand over of commercialized business </li> <li>Together with NBD builds relationships and networks across the targeted segment value chain to obtain market intelligence. </li> <li>Develops and implement promotional strategies including sales tools </li> <li>Builds strong link to Directors New Business Development in the regions and Director Global Innovations to align on strategy </li> <li>Evaluates competitive environment and assess impact of significant developments on business </li> <li>Controls budget within agreed upon limits </li> <li>Develops, motivates and mobilizes team to work safe and to deliver results </li> <li>Build dash board and KPI for monitoring success of Market Segment strategy execution (examples are: NPV of growth funnel, projected EBITDA by year, cumulative EBITDA since start of team)</li> </ul> <h2>This is who you are</h2> <p>To be successful in this role you must recognize yourself in the following profile:<br/>  </p> <p>You are committed to ensuring and implement highest safety and ethics policies and standards and can interface at very senior levels at customers as well as engage with technical leaders (although will have APS application experts to support). Furthermore you can build strong teams including recruiting, coaching and mentoring. You have strong skills in managing and prioritizing a portfolio of project activities. Not being afraid of killing projects as needed. You know the concepts of stage gate process and can build a disciplined management process and understand how to leverage product/application developments across OEMs/brand owner/ regions</p> <h2>This is what you bring</h2> <ul> <li>Master’s degree in business, industrial marketing, science or engineering   </li> <li>15 years of experience in diverse range of technical, business and/or commercial roles, business development and project management experience, as well as exposure to automotive o