LN Media & Sponsorship || Producer, Festival Activation New Business Projects (Contract)

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! 

THE JOB

Live Nation’s in-house Experiential team (LNEx) uses their unrivaled expertise in translating brand business objectives into actionable fan experiences across Live Nation properties from festivals to custom events to global hospitality to venues. LNEx is a full-service solution in concepting, designing, building, and executing bespoke experiences that seamlessly integrate brands into the Live Nation ecosystem. The LNEx team is the get stuff done, turn-challenges-into-solutions, make our clients look like the rock stars, driving force within the Live Nation Media & Sponsorship division. We are a collection of resourceful, ambitious, and strategic minded individuals that thrive in an environment full of variables and unknowns. LNEx produces unforgettable live and virtual music experiences that help our brand partners stand out, delivering hundreds of award-winning global B2B and B2C brand experiences.

LNEx is seeking a detail-oriented, motivated, and proactive Producer to join our team focused on Festival Activation new business opportunities. Reporting to the Vice President of Experiential, this person is a forward-thinking, creative strategist and relationship-builder who will conceptualize and develop new festival activation opportunities for our clients and partners. This role provides strategic oversight of business growth for the LNEx team, ensuring new opportunities are identified, pitched, budgeted, and executed efficiently. The Producer will centralize market insights, cultural fluency, and consumer data to inform activation strategies, while streamlining cross-functional collaboration to reduce inefficiencies and maximize revenue-generating capacity. The ideal candidate is a dynamic storyteller and business driver with deep festival and fabrication experience and a knack for translating brand goals into impactful live experiences. This role is designed for someone who thrives on collaboration, takes pride in craft and logistics, and brings positive energy to high-stakes, fast-paced environments.

WHAT THIS ROLE WILL DO

The Producer, Festival Activation New Business Projects will work both independently and within a team environment to explore, advance and direct successful partnership opportunities for the LNEx team. This person will primarily focus on festivals for branded activations and occasionally support other new business opportunities for LNEx. They will collaborate with multiple Festival partners, Brand Management teams, Stakeholders, Integrated Marketing & Sales, clients, agencies, venues, vendors, etc.

● Lead the strategic development and execution of new activation opportunities across Live Nation’s festival portfolio.

● Develop and present strategic frameworks, pitch decks, narratives, and experiential concepts tailored to festival audiences and brand partners.

● Collaborate with sales, creative, production, integrated marketing, and partnership teams to create integrated festival activations and brand experiences that drive value for clients

● Own end-to-end budget management for new brand activations, from initial scoping and forecasting through execution and reconciliation.

● Identify emerging festival trends, competitive landscape shifts, and partnership opportunities to keep Live Nation at the forefront of experiential innovation.

● Build and nurture strong relationships with key brand stakeholders, agencies, and internal partners to foster long-term business growth.

● Support pitch processes, including RFP responses, client presentations, pitch decks, and creative brainstorms.

● Leverage consumer insights, fan data, and cultural trends t