Social Media Director & Digital Media Instructor

Description

Social Media Director & Digital Media Instructor

POSITION: Social Media Director & Digital Media Instructor

SUPERVISORS: Dean for the School of Creative & Media Arts

DEPARTMENTS: School of Creative & Media Arts

GENERAL JOB DESCRIPTION

This is a Full-time, 12-month staff position with faculty status, holding the rank of Instructor, and eligible for future promotion in rank. The person in this position will serve as Director of Social Media within the Enrollment Strategy division, and also as Instructor of Digital Media in the School of Creative & Media Arts.

MAJOR DUTIES AND RESPONSIBILITIES

• Instructor of Digital Media with a two-course (6 sem. hr. credit) teaching load during Fall & Spring academic terms. 
• Responsible for the recruitment and retention of student members of the co-curricular TU Content Creation Team, including engaging in both one-to-one and more broad recruiting communications, managing scholarship awards, and engaging in retention tactics pertaining to these students.
• Responsible for supervising and mentoring student activity within operations of co-curricular student Content Creation Team. 
• Responsible for University brand development through TU social media. Identify target customers, set clear objectives, build an effective content strategy to engage the audience, increase traffic and boost conversions. 
• Oversee the management of all TU institution-wide social media accounts and communities (excluding Athletics).
• Recruit, train, and manage a content management team that includes staff, faculty, and students.
• Plan, design, implement and monitor social media marketing campaigns.
• Create, curate and manage social media content, including text, audio, visual and multimedia formats.
• Engage users with prompt responses, organize competitions, ask questions and cultivate relationships.
• Monitor social media trends, including developments in design, applications, strategy and innovation to stay relevant and effective.
• Create comprehensive social media marketing plans to boost brand image, increase customer engagement and improve conversions.
• Design, implement and manage social ad campaigns integrated into the company’s strategic marketing plans.
• Hire and supervise talented creatives, including freelance writers and graphic Designers, and coordinate their activities to achieve social media campaign objectives.
• Track social media campaigns’ key performance metrics to maximize results and report progress to management.
• Perform other related duties incidental to the work described herein.

Requirements

QUALIFICATIONS FOR THE JOB

• Master’s degree in a Media, Creative or Communication related field.
• Professional experience in digital media and communication fields, including Video Production, Podcasting, Graphic Design and Multimedia Content Creation.
• Professional experience in Content Marketing and Social Media. 
• Demonstrated success in developing audience engagement resulting in an increased impact on pipeline growth.

KEY COMPETENCIES

Interdependence: Fosters collaboration

Communication: Strong decision-making and communication skills

Accountability: Formulates effective and progressive strategies aligned with the University's mission 

and values

Respect: Creates an engaging, collaborative work environment by bringing diverse people and ideas together.

Entrepreneurship: Influences and inspires

We are strongly committed to enhancing equity, inclusion, and diversity. These values are central to our beliefs. Candidates who have worked with a diverse range of faculty, staff, and students and who can contribute to our mission of inclusivity are encouraged to identify their experiences and interests. Tiffin University actively seeks to increase the diversity of its workforce. We are dedicated to providing educational, working and living environments that value the diverse backgrounds of all people.

NONDISCRIMINATION POLICY: Tiffin University is committed to a policy of nondiscrimination and equal opportunity for employees, applicant for employment, students or applicant for admission, access to educational opportunities on the basis of race, religion, personal appearance, color, sex, pregnancy, political affiliation, social-economic class, place of business, residence, religion, creed, ethnicity, national origin (including ancestry), citizenship status, physical or mental disability, age, marital status, family responsibilities,