Category Marketing Manager, Amazon Beauty

Amazon.in Beauty category team is seeking an analytical, creative, and highly motivated Marketing Manager to strategize, develop, execute marketing strategies.

Traffic & Growth Leadership

Own all key traffic drivers for the business lines and serve as the category advocate with central traffic and cross-category marketing (XCM) teams
Develop deep expertise across all traffic-driving mechanisms, including onsite marketing, search, social media, performance marketing, while actively optimizing and scaling these channels
Strategic Planning & Execution

Develop the category's style guidelines, marketing events calendar, promotional strategies, and brand promotion packages
Own budget planning for both category promotions (AMPP) and variable marketing initiatives (awareness campaigns, traffic drivers)
Drive customer lifecycle management activities, including acquisition and retention to fuel sustainable growth
Customer & Data Analytics

Analyze customer cohorts and drive targeted initiatives to accelerate growth for priority segments
Audit the traffic funnel and deliver weekly/monthly insights on gaps to topline goals, presenting findings to senior leadership both internally and externally
Brand Partnerships & Experimentation

Collaborate with internal teams and brand partners to drive experiments on brand-funded coupons, gamification, and influencer marketing
Drive monetization of marketing inventory to scale brand engagement and accelerate partner growth