Senior Brand Manager - Rare Disease Customer Engagement

About the Department

The Strategy & Rare Disease (STARS) organization drives the long-term strategic direction of Novo Nordisk Inc. (NNI)/North America Operations (NAO) and leads all US commercial efforts for Novo Nordisk’s Rare Disease portfolio. The mandate of STARS is to facilitate the development and to coordinate the execution of the long-term strategy, defining a sustainable business model in US beyond a 5-year time horizon. This department serves as the insiders of the US market when informing and help shaping upstream decisions around future investments and assets. The Rare Disease portfolio includes products in the hemophilia and growth disorders therapeutic areas, new products in the pipeline, and products acquired through business development efforts in existing and new areas. The STARS team collaborates and partners with groups across NAO, Research & Early Development, Development, innovation hubs across NN, other affiliates, and global. We’re looking for individuals who are enterprise thinkers, inclusive leaders, and strong collaborators, as we embark on shaping our future.

 

The Position

The Sr Brand Manager – Rare Disease Customer Engagement is responsible for building strong relationships and a strategic plan with national and regional medical experts in Rare Blood disorders (RBD) and Rare Endocrine disorders (RED), in order to provide effective management of the speaker’s bureaus and Interface strategic plan. This includes speaker training, content development, field execution of speaker programs, and liaising with HCP Relations to ensure efficient contracting, timely program reporting, and budget management. In addition, this role is responsible as the lead conduit between the RBD and RED brand teams and the Convention Management organization, in order to ensure that brand strategies and key messages are pulled through and leveraged at target HCP and Patient Conferences to ensure one coordinated presence in the eyes of the customers. The Sr Brand Manager – Rare Disease Customer Engagement will also be involved in cross-functional teams, to obtain and provide insights, get feedback, and support to create interaction plan/resources that are of value to Hematologists and Endocrinologists, their patients, and advocacy organizations in order to deliver what’s ultimately best for the patients we serve. While this person’s primary remit is to lead promo med ed and HCP/Patient congress execution, they are also expected to be a primary contributor the RBD and RED portfolios as a vocal member of the brand teams. Therefore, also responsible for development and execution of the annual Brand Planning, Strategic Planning, and Tactical Planning processes.

 

Relationships

Reports to the Director, Rare Blood Disorders Marketing, and works most closely with other Sr Brand Managers and Associate Brand Directors on the Rare Blood and Rare Endocrine marketing teams. This person’s responsibility for the speaker’s bureau also requires them to regularly interface with the HCP Relations teams within the Commercial Ops organization and the Rare Disease Sales organization. In addition, this person’s responsibility with patient and HCP congresses requires them to regularly interface with the Convention Marketing team. There will also be need to interact with Market Access, Medical, Legal, Regulatory, Relationship Marketing, Global Marketing Team, Corporate Communications, etc. External relationships include work with professional vendors related to congress execution and promo medical education, relations with customers especially those contracted via the speaker’s bureau, advocacy groups, and professional societies.

 

Essential Functions

• Works closely with the Associate Director, Market Expansion and Partnering to develop relationships with key opinion leaders/thought leaders to maintain a strong Rare Disease Speakers Bureau and to ensure delivery of content with the most significant impact.
• Lead aspects of speaker program nominations strategy, speaker bureau planning, speaker program compliance, and speaker training plan.
• Leads Rare Disease portfolio strategic Congress approach and level of investments on key HCP and Patient conferences and events to drive appropriate corporate and brand presence/awareness by ensuring regular interaction with HCP/Patient brand teams, Convention Marketing, Medical, Compliance, and Sales
• Develops and fosters strong relationships and communication strategies with field sales management related to the area of promotional speakers
• Demonstrates market, industry, and customer understanding
• Identifies key customer needs, drivers and barriers from a variety of sources (e.g., KOLs, market research, etc.)
• Performs analyses on customer and market data to identify brand/channel opportunities
• Utilizes knowledge of competitor products, trends, and