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CRM Manager – Marketing Automation
EvolusNewport Beach, United Statesfull_timeVerifiedPosted 6 Jun 2025
💰 $140,000/yr($125,000/yr – $140,000/yr)
About the role
Evolus is a performance beauty company with a customer-centric approach focused on delivering breakthrough products. We are seeking a CRM/Marketing Automation Manager to support the development of customer-centric programs and drive profitable, long-term relationships. Reporting to the Manager, CRM, this individual will be responsible for the management and flawless execution of conversion programs and retention campaigns using marketing automation tactics across email and SMS to achieve specific objectives while maintaining a cohesive omnichannel customer experience. The individual would be occasionally required to work on consumer programs, too.Let’s talk about some of the key responsibilities of the role:
- Develop lifecycle marketing strategies that identify valuable customers and opportunities that drive increased engagement and revenue.
- Manage Email calendar and create and continually refine and help optimize professional and direct-to-consumer communications (including email and SMS) using Salesforce Marketing Cloud
- Identify segments and create journey maps to set up lead nurture campaigns/ existing customer workflows using journey builder
- Implement retention strategies for both professionals and consumers by segmentation, journey mapping, and setting up workflows based on the different stages
- Administers marketing campaigns; tests and analyzes workflow, lead generation, nurturing, and lead scoring; and identifies tactics for improvement
- Create segments and data extensions for the sends and journeys.
- Create contact to deliver enhanced solutions and/or new recommendations to build the customer experience with a line-of-sight toward measuring and improving results.
- Create landing pages on SFMC for consumer campaigns. Create standard work for marketing automation, lead generation, list management, and CRM integration
- Utilize data insights to drive customer-centric action plans and first-party data activations.
- Manage the distribution and presentation of email and automation reporting/dashboard, and status
- Partner with media and platform/site teams to drive development of omnichannel programs and campaigns.
- Manage external agency and multiple vendor relationships as related to marketing automation
- Support on consumer marketing automation and email programs as and when required.
- May perform other related duties as required and/or assigned.
- Bachelor’s degree in Business or related field
- 4+ years of experience in marketing automation
- Hands-on experience in Salesforce Marketing Cloud is a must
- Must be comfortable with CRM software Salesforce and possess web development and digital design skills (HTML at a minimum).
- Writing SQL queries to build a data extension in SFMC
- Extensive experience acquired at pharmaceutical or consulting companies with demonstrated expertise in the areas of CRM and Marketing automation.
- Strong planning and problem-solving skills with a solution-oriented mindset.
- Strong process/project management, communications, and adherence to deadlines.
- Excellent analytical skills and knowledge of SFMC.
- Able to work in a complex matrix organization.
- Flexible and can quickly adapt to unexpected changes; self-motivated
- Knowledge of data management policies and procedures.
- Understand the business flow of information in systems.
- Understanding knowledge of SFDC and the integration of objects to SFMC in order to build out journey automations.
- Broader platform experience, e.g., Salesforce Marketing Cloud, would be a plus
- Office Location - Newport Beach (hybrid onsite Tuesday, Wednesday, and Thursday)
- Position reports directly to Manager, CRM
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