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Product Manager, Ads Delivery Products
MetaMenlo Park, United Statesfull_timeVerifiedPosted 31 Jan 2025
💰 $238,000/yr($171,000/yr – $238,000/yr)
About the role
Meta Advertising helps businesses connect with customers. Millions of companies, big and small, rely on our products daily to do their jobs and grow their businesses. Our advertising platform is among the largest and most complex in the world and we aspire to be the most valuable partner for businesses in the world.
PMs in this team are responsible for bidding, auction, pacing and ML-based ad optimizations. Our ads ecosystem is a complex multi-sided market: On the advertiser side, the team provides the bidding and budgeting products that optimize how advertisers spend to reach their customers. On the ad inventory side, the team designs the core auction mechanism, pricing and the ads budget allocation across Facebook's family of apps. As the overall ‘trustee’ of this dynamic market, the team is central to ensuring Meta builds a healthy and sustainable ecosystem. The team has a track record of delivering on company topline goals (revenue) and is crucial for achieving Meta's monetization goals.
The PM in this role will focus on building a pipeline of ML-based auction optimization strategies that will ensure that, amongst other things: 1) We are building a healthy ecosystem of advertisers, 2) Ensuring fairness in our auction systems, and 3) Delivering value to advertisers and Meta. The role has very high visibility from ads leadership and the area is one of the highest potential growth areas within ads.
We prefer domain knowledge in either ads or machine learning or both.
If you're passionate about building and leading teams driving the next set of AI and Machine Learning breakthroughs that will make peoples' lives better, we want to talk to you.Product Manager, Ads Delivery Products Responsibilities
PMs in this team are responsible for bidding, auction, pacing and ML-based ad optimizations. Our ads ecosystem is a complex multi-sided market: On the advertiser side, the team provides the bidding and budgeting products that optimize how advertisers spend to reach their customers. On the ad inventory side, the team designs the core auction mechanism, pricing and the ads budget allocation across Facebook's family of apps. As the overall ‘trustee’ of this dynamic market, the team is central to ensuring Meta builds a healthy and sustainable ecosystem. The team has a track record of delivering on company topline goals (revenue) and is crucial for achieving Meta's monetization goals.
The PM in this role will focus on building a pipeline of ML-based auction optimization strategies that will ensure that, amongst other things: 1) We are building a healthy ecosystem of advertisers, 2) Ensuring fairness in our auction systems, and 3) Delivering value to advertisers and Meta. The role has very high visibility from ads leadership and the area is one of the highest potential growth areas within ads.
We prefer domain knowledge in either ads or machine learning or both.
If you're passionate about building and leading teams driving the next set of AI and Machine Learning breakthroughs that will make peoples' lives better, we want to talk to you.Product Manager, Ads Delivery Products Responsibilities
- Display leadership, organizational and execution skills.
- Is the primary driver for identifying significant opportunities, and driving product vision, strategies and roadmaps in the context of broader organizational strategies and goals.
- Incorporate data, research and market analysis to inform product strategies and roadmaps.
- Leads and motivates a team of engineers and other cross-functional representatives, and maintains team health.
- Understand Facebook’s strategic and competitive position and deliver products that are aligned with our mission and recognized best in the industry.
- Maximize efficiency in a constantly evolving environment where the process is fluid and solutions are the norm.
- Experience in either ads or machine learning .
- Experience building and shipping applications or software of features/products that encompass an end-to-end experience within a large-scale, ambiguous domain.
- Experience of going through a full product lifecycle, integrating customer feedback into product requirements, driving prioritisation and pre/post-launch execution.
- 8+ years product management or related industry experience
- Requires a Bachelor's degree (or foreign degree equivalent) in Computer Science, Engineering, Information Systems, Analytics, Mathematics, Physics, Applied Sciences, or a related field and 2+ years of experience in the following:
- Experience working in a technical environment with a broad, cross functional team to drive product vision, define product requirements, coordinate resources from other groups (design, legal, etc.), and guide the team through key milestones
- Proven track record of working on large-scale ML systems.
- Experience driving projects with cross-functional colleagues.
- Experience developing social products, technologies and platforms.
- Experience working in ads backend systems.
- Experience working in pricing and auction areas.
- Experience working on large scale ML systems.
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