Interim Sr. Manager, Social Media Content (Part-Time)
Everyday Health GroupAbout the role
Everyday Health Group’s Pregnancy & Parenting division reaches millions of families worldwide every month through our global websites, mobile apps, online communities, email, and social platforms, guiding parents through every step of the parenting journey – from preconception and pregnancy to the baby years and beyond.
The Opportunity
Everyday Health Group Pregnancy & Parenting is seeking an Interim Senior Manager, Social Media Content (Part-Time) to provide maternity leave coverage from March through July for our BabyCenter and What to Expect brands.
In this role, you will partner closely with our Senior Director, Multi-Platform Content Strategy and social/video team to execute existing social strategies, develop engaging social-first content, and ensure continuity across platforms during this interim period. This is a 20-hours-per-week role ideal for a senior social media professional who excels at hands-on content creation and collaborative execution.
An ideal candidate has 5+ years of experience creating and managing social content for consumer brands, is excited to immerse themselves in online mom culture, and brings fresh, culturally relevant ideas for connecting with Millennial and Gen Z women.
Key Responsibilities
Manage and execute social media content calendars for BabyCenter and What to Expect, with a primary focus on Instagram and TikTok.
Develop platform-native, brand-building content that clearly articulates the value propositions of these brands through creative storytelling, thoughtful use of social trends, and humor.
Collaborate with the video team and Associate Social Media Producer to ideate, shoot, and edit social-first videos.
Collaborate with editorial leadership to support cross-platform content franchises and ensure timely integration of key editorial moments into social programming.
Qualifications
BA/BS or equivalent experience in digital marketing, journalism, communications, or similar.
5+ years of experience in social media, preferably for a women’s lifestyle and/or pregnancy/baby brand.
A strong portfolio of social-first content, including experience ideating, scripting and publishing short-form videos for TikTok and Instagram Reels.
Proven ability to craft brand-appropriate copy that drives action while maintaining a cohesive voice.
Sound editorial judgment and media literacy skills, with the ability to follow a designated style guide and fact-check as needed.
About Everyday Health Group - Pregnancy & Parenting
Everyday Health Group - Pregnancy & Parenting operates the world’s most-recognized pregnancy and parenting brands, including What to Expect, BabyCenter, Emma's Diary, and Mom 2.0. We reach millions of families every month through our global websites, mobile apps, online communities, email, and social platforms, guiding parents through every step of the parenting journey – from preconception and pregnancy to the baby years and beyond.
Life at Everyday HealthAt Everyday Health Group, the Health & Wellness division of Ziff Davis, we work in a culture of collaboration and welcome those who desire to join our growing global community. We believe in careers versus jobs and people versus employees. We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work. Our Culture and ValuesWe created our values together to guide our collective purpose and pursuits. We are collaborators and problem solvers. We empower one another to make informed decisions and to be enabled towards action. We embrace success. We recognize that innovation can spark and be born from any of us no matter our individual role or background. We encourage open mindedness and sensitivity to each other and our environment. Our personal and professional passions get ignited, nurtured and supported. We value that doing is greater than talking as the most measurable means of impact. Our collective purpose to deliver enlightened audience experiences with trusted brands is what drives the success of our business and our professional satisfaction.About Ziff Davis
Ziff Davis
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