Creative Content Team Leader

Location Designation: Hybrid - 3 days per week 

 

As part of New York Life Direct, you'll join a team revolutionizing the life insurance experience for AARP members. We're the industry leader in direct-to-consumer life insurance, offering streamlined coverage directly to individuals, bypassing traditional agent models. Your work will directly impact lives by making life insurance accessible, affordable, and understandable for millions of Americans.

 

This position primarily involves a hybrid work schedule - working remotely: Monday & Friday / on site: Tuesday, Wednesday and Thursday. 

 

Role Overview:

 

The Marketing Content Manager leads the creative content team. This team finalizes creative concepts, applies complinace updates, creates state versions, executes personalization strategies, and makes final preparations for advertising to be released to market.  Advertising channels supported include direct mail, customer programs, magazine advertising, mail order inserts, and increasing levels of integration with digital advertsing. This role demands a strategic mindset, strong leadership capabilities, and a deep understanding of the advertising campaign lifecycle from creative inception to final production. The MG2 will train, mentor and evaluate the performance of the content team, ensuring all advertising materials meet the highest standards of accuracy, compliance, and creative intent. This position requires close collaboration with cross functional teams, including Creative, Strategy, Compliance, Product Development, and Print Production, as well as managing relationships with external suppliers. The MG2 is also tasked with supporting senior management initiatives, driving continuous improvement, and preparing the team for future technological advancements that enhance efficiency, accuracy, and quality.  

 

What You’ll Do:

 

• Team Leadership & Development:
  • Provide strategic direction, training, and coaching to the content team, fostering a culture of excellence and continuous improvement.
  • Regularly evaluate team performance, offering constructive feedback and ensuring that all team members are aligned with organizational goals.
  • Mentor and support the MG1 Content Team Manager, ensuring that day-to-day operations are running smoothly and effectively. 
• Workflow Management & Process Improvement:
  • Oversee the creation and management of schedules to ensure all advertising materials are completed on time, meeting all deadlines for sales campaigns.
  • Develop and implement process improvements within the Content team to reduce time and expense, minimize errors, and optimize workflow.
  • Ensure the seamless transition of projects between Content, Creative, Compliance, Product, and Production teams, resolving any issues that arise. 
• Technology & Workflow Tools:
  • Lead the team in adopting and mastering new technologies and workflow tools that support continuous improvement and accuracy in content management.