Senior Marketing Manager, Retail

Better is reimagining home finance and making it faster, cheaper, and easier for everyone to become a homeowner. We leverage creative technology and innovation to make the home buying journey more approachable and understandable and home finance more affordable and accessible. Here are some interesting facts to help you get to know Better:
 - We’ve funded over $100 billion in loans for our customers, more than any other fintech - We ranked #1 in the U.S. on LinkedIn's Top Startups 2020 and 2021 - We are Forbes’ Best Online Mortgage Lender for 2023 - We are USA Today’s Best Mortgage Lenders of 2023, Best for FHA Loans - We have raised over $1.2 billion in equity capital to transform the mortgage industry, the largest financial asset class in the world - And we’re just getting started!
We are a place where smart, hungry, ambitious people who want to recognize their full potential thrive. 
About NEO Home Loans
NEO Home Loans is a local community-based retail division of Better, dedicated to redefining the homeownership experience. We believe in creating a brand that becomes synonymous with trust, innovation, and exceptional service in every community we serve.
A Better Opportunity
As a Senior Marketing Manager, Retail, you’ll play a pivotal role in establishing and growing the NEO Home Loans brand. This is a hands-on, well-rounded role where strategy meets execution. We’re looking for someone who is not only an exceptional strategic marketer but also a doer—someone who isn’t afraid to roll up their sleeves, dive in with the team, and make things happen.

Responsibilites

• Develop and execute a comprehensive brand strategy for NEO Home Loans.
• Ensure consistency across all brand touchpoints, from digital platforms to community events.
• Oversee the creation of assets that amplify brand recognition and loyalty.
• Drive brand growth and awareness through engaging social media campaigns and video content.
• Collaborate with internal and external teams to produce high-quality, creative materials that resonate with local communities.
• Ensure our internal customers (our loan officers) receive white-glove marketing support, equipping them with tools and resources to build their networks.
• Partner with loan officers on localized campaigns and initiatives tailored to their specific markets.
• Oversee digital strategies that drive lead generation, including paid media, email marketing, and SEO.
• Monitor and optimize campaign performance to ensure maximum ROI.
• Support local and regional events, ensuring that Neo Home Loans is positioned as a leader in the community.
• Develop marketing materials and campaigns that align with event goals.
• Stay ahead of industry trends, customer needs, and product developments.
• Innovate and create new materials, campaigns, and strategies to keep Neo Home Loans at the forefront of the market.

Key Success Metrics

• Increased brand awareness and recognition for Neo Home Loans within target communities.
• Growth in loan officer satisfaction through effective marketing support.
• Strong engagement and reach across social media platforms.
• Measurable improvements in lead generation and campaign ROI.

Qualifications

• 7+ years in mortgage and/or real estate marketing with a focus on brand development, social media, digital marketing, and business development.
• A balanced blend of strategic thinking and tactical execution. You dream big and work hard to turn ideas into realities.
• An innovative thinker who isn’t afraid to push boundaries and explore new ways to connect with audiences.
• A team player who works well with internal teams, external partners, and cross-functional stakeholders.
• Someone who wakes up hungry for strategy and thrives on creating impactful work.

Company Benefits 
Our total rewards package consists of base salary and a curated benefits plan. Some of our benefits include:
 - Comprehensive healthcare, retirement, and voluntary benefits. Think medical, dental, vision, health savings accounts, 401k, and more. - Personalized care and tools for realizing your mental health and wellness goals.- Company paid for lunch when working in the office.- Additional benefit perks & discounts.
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