Senior Manager- Salesforce Marketing Cloud Lead

We are seeking a dynamic and experienced Salesforce Marketing Technical Lead to serve as a key technology leader within our Banking and Capital Markets practice supporting a Marketing Org of a Fintech Client. This role focuses on driving collaboration across internal data, martech and campaign operations teams and clients to deliver integrated, Salesforce-powered solutions that create measurable business impact. As a Technology Lead, you will ensure alignment between advisory, technology, and operations while strengthening client relationships and supporting revenue growth across current and future client engagements. This position requires a blend of deep Salesforce Marketing Cloud Advanced, Agentforce and Data Cloud expertise, client relationship management, and strong business acumen to succeed in a fast-paced financial services environment.

1. Hands-on Marketing Cloud Development

• Design, build, and deploy end-to-end marketing journeys using: 
  • Journey Builder (event-based & trigger-based journeys)
  • Automation Studio (file-based & API-based workflows)
  • Contact Builder (data modeling & relationships)
• Develop highly personalized campaigns using: 
  • AMPScript (dynamic content, personalization logic)
  • SSJS (server-side scripting, API integrations)
  • HTML/CSS for email templates & Cloud Pages
• Build and optimize: 
  • Triggered campaigns, drip journeys, lifecycle journeys
  • Transactional communications (real-time APIs)

2. Data Cloud Engineering & Activation

• Design and implement Data Cloud pipelines and data models: 
  • Data ingestion (APIs, batch, streaming connectors)
  • Data Lake Objects (DLOs) & Data Model Objects (DMOs)
• Configure: 
  • Identity Resolution rules
  • Unified customer profiles
  • Segments and calculated insights
• Activate Data Cloud audiences into Marketing Cloud journeys and campaigns.

3. Integrations & API Development

• Build and manage API-led integrations between: 
  • Salesforce (MC, Core CRM, Data Cloud)
  • External systems (CDP, AdTech, Web platforms, call centers)
• Strong experience with: 
  • REST/SOAP APIs
  • Event-driven integrations (webhooks, streaming)
  • Middleware (MuleSoft / Boomi preferred)
• Enable real-time event triggers for marketing journeys

4. Agentforce & AI-driven Automation

• Implement Agentforce-powered marketing automation, including: 
  • AI-driven segmentation and targeting
  • Next Best Action / Next Best Journey decisioning
  • Automated campaign orchestration
• Integrate AI outputs into: 
  • Journey decision splits
  • Personalization layers
• Enable continuous optimization loops using AI signals and insights 

5. Delivery Ownership & Technical Leadership

• Own end-to-end delivery lifecycle: 
  • Requirement breakdown → Design → Build → SIT/UAT → Go-Live
• Lead a team of: 
  • MC Developers
  • Data Cloud Engineers
  • Integration Specialists
• Perform: 
  • Code reviews (AMPScript, SSJS, SQL)
  • Performance optimization
  • Debugging complex journey/data issues

6. Performance Optimization & Monitoring

• Monitor and optimize: 
  • Campaign performance (open rate, CTR, conversion)
  • Journey execution performance and latency
  • Data pipeline health (latency, data quality)
• Implement: 
  • A/B testing frameworks
  • Continuous optimization strategies

• Strong expertise in: 
  • Journey Builder, Automation Studio, Contact Builder
  • Email Studio, Mobile Studio, Cloud Pages
• Advanced proficiency in: 
  • AMPScript (complex personalization logic)
  • SSJS (API integrations, automation extensions)
  • SQL (data extraction, segmentation)
• Experience with: 
  • Data ingestion, identity resolution, segmentation
  • Data modeling (DLO, DMO concepts)
  • Real-time audience activation
• Strong understanding of customer data platforms (CDP concepts)
• Deep experience in: 
  • REST/SOAP APIs, JSON/XML
  • Event-driven architecture
  • Middleware (MuleSoft / Boomi)
• Ability to design scalable, low-latency integrations
• Hands-on or strong conceptual experience in: 
  • AI-driven personalization
  • Next Best Action / recommendation systems<