Growth Marketing Manager

 

Pipeline Generation

Develop and execute integrated marketing programs designed to increase marketing-sourced and marketing-influenced pipeline.

Partner closely with Sales, RevOps, Product Marketing, and Marketing leadership to optimize performance across the funnel.

Campaign Strategy and Execution

Build and execute multi-channel campaigns that support demand generation, product launches, webinars, customer engagement, and business growth.

Channels may include:

• Email marketing
• Social media
• Webinars
• Events
• Website
• Content distribution
• Customer marketing

GEO and Organic Growth

Lead Generative Engine Optimization efforts to improve visibility across AI-powered search experiences.

Partner with content, product marketing, and web teams to increase discoverability, authority, and organic traffic.

Audience Development

Grow awareness and engagement among recruiters, talent acquisition leaders, HR teams, and executive buyers.

Support thought leadership, analyst visibility, influencer engagement, community initiatives, and audience expansion programs.

Reporting and Performance

Build reporting frameworks and dashboards that provide visibility into campaign performance, pipeline contribution, attribution, conversion rates, and business outcomes.

Turn insights into action and recommendations that improve results.

Customer Marketing

Develop campaigns that support retention, expansion, advocacy, and customer engagement.

Partner with Customer Success and Sales to strengthen relationships and identify growth opportunities.

What Success Looks Like

Success in this role is measured by business growth.

You'll help:

• Increase marketing-sourced pipeline
• Improve marketing-influenced revenue
• Expand GEO visibility and organic traffic
• Improve campaign conversion rates
• Increase webinar and event performance
• Grow audience engagement and market awareness
• Strengthen customer retention and expansion efforts
• Improve forecasting and marketing performance visibility

What We're Looking For

• 6+ years of experience in growth marketing, demand generation, revenue marketing, or integrated campaign management within B2B SaaS
• Demonstrated success driving pipeline through multi-channel marketing programs
• Strong analytical skills with experience building dashboards, reporting frameworks, and performance analysis
• Experience with marketing automation platforms, CRM systems, and campaign execution tools
• Strong project management skills and the ability to manage multiple initiatives simultaneously
• Excellent written communication skills across email, social, webinar, and campaign content
• Ability to work independently and operate with a high degree of ownership
• Comfortable collaborating across Sales, RevOps, Product Marketing, Customer Success, and Leadership teams

 

Bonus Points

• Experience marketing to Talent Acquisition, Recruiting, HR, or People leaders
• Familiarity with recruiting technology, talent intelligence, or HR technology
• Experience with GEO, SEO, content strategy, or thought leadership programs
• Experience supporting both net-new acquisition and customer expansion motions

Why Join ZoomInfo Talent Solutions?

This is an opportunity to help build the growth engine behind one of the most recognized brands in go-to-market technology as it expands into recruiting and talent acquisition.

You'll have the opportunity to shape strategy, influence pipeline, launch new programs, experiment with emerging channels, and directly impact business growth.

Most importantly, you'll join a team that values ownership, creativity, curiosity, and measurable results.

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