Senior Manager, Paid Media Strategy

A home is the biggest investment most people make, and yet, it doesn’t come with a manual. That's why we’re building the only app homeowners need to effortlessly manage their homes —  knowing what to do, when to do it, and who to hire. With Thumbtack, millions of people care for what matters most, and pros earn billions of dollars through our platform. And as one of the fastest-growing companies in a $600B+ industry — we must be doing something right. 

We are driven by a common goal and the deep satisfaction that comes from knowing our work supports local economies, helps small businesses grow, and brings homeowners peace of mind. We’re seeking people who continually put our purpose first: advocating for pros and customers, embracing change, and choosing teamwork every day.

At Thumbtack, we're creating a new era of home care. If making an impact and the chance to do good inspires you, join us. Imagine what we’ll build together. 

Thumbtack by the Numbers

• Available nationwide in all 3,143 U.S. counties
• 75 million+ projects started on Thumbtack
• About 4 million customers in the last 12 months
• Pros earn billions on our platform
• About 10 million 5-star reviews for our stellar pros 
• 1000+ employees and $3.2 billion valuation (June, 2021) 

About the Team

We’re a team of strategic marketers focused on expanding Thumbtack’s reach and awareness through new and existing acquisition efforts. Our goal is to attract and acquire new customers to fuel our top funnel, while strategically balancing bottomline goodness. We work closely with cross-functional partners (Brand, Product, Engineering, and Data Science) to drive growth on both sides of Thumbtack’s marketplace. We are nimble, and innovative and our team’s mission is to help customers solve their home care needs by discovering and using Thumbtack’s platform.

About the Role

We are looking for a marketing enthusiast and expert who has had experience working across multiple marketing functions, especially within the paid media landscape - OTT, CTV, Linear, OOH, Audio, Paid Social, Influencer marketing etc. The ideal candidate is energetic and a self-starter willing to dig in and own the foundation of any marketing program. They can ramp up quickly and work effectively with little oversight and prioritize and manage their own work, clearly tying it to the goals of the larger team, and the business as a whole. If you are a marketing professional that prides themselves on having a breadth of expertise across performance and brand media marketing disciplines - this is the right role for you. We are looking for someone who has had experience balancing top of funnel growth with a contribution conscious approach.

Responsibilities

• Portfolio Media Planning: Develop and execute data-driven marketing strategies that enhance brand awareness, acquisition, and engagement across the paid media landscape: OTT, CTV, Linear, Audio etc. Key aspects of this role included portfolio budget management of media channels by understanding how they interact with other performance marketing channels like SEM, SEO, MAI etc
• Measurement and Testing - Strong analytical background is key for this role. In partnership with data science teams, you will drive the testing roadmap (e.g. incrementality, brand lift, etc.) and explore new toolkits/methodologies to elevate our measurement sophistication
• Big picture thinking: Analyze company wide reports, product roadmaps etc. to extract insights and transform those insights into actionable changes that will improve media strategy across several touch-points. 
• Customer Insights: Understand our target customer and leverage those insights to improve performance across our media portfolio and identify new opportunities to explore.
• Creative: Partner with the brand and creative teams to concept, produce, refine, and iterate thumb-stopping performance branding creative that tells our brand story while achieving KPIs
• Communication and Collaboration: Ability to influence and work closely with cross-functional partners and leaders to share performance, insights, and test new opportunities.

What you’ll need 

If you don't think you meet all of the criteria below but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team.

Education: BS or BA, focus in marketing or quantitative discipline (Statistics, Business, Economics) preferred.

Experience and Motivation

• 5-7 years of experience managing, scaling & overseeing performance and media marketing channels like CTV, OTT, Linear TV,Youtube, Streaming Audio and OOH, etc. Paid social and affi