Senior Events Manager

About Invoca:

Invoca is the industry innovator in AI and machine learning-powered Conversation Intelligence technology. Forrester Research identified Invoca as a Leader in The Forrester Wave™: Conversation Intelligence: Sales And Marketing, Q4 2021 report, stating that "Invoca is one of the few established conversation intelligence vendors that can legitimately claim AI capabilities."

With over 300 employees, more than 2,000 customers, and nearing $100M in revenue, there are tremendous opportunities to continue growing the business. We are building a world-class SaaS company, having raised over $100 million from Accel, Upfront Ventures, Salesforce Ventures, Morgan Stanley, and H.I.G. Growth Partners.

At Invoca, we live by our four core values:

• Figure it Out: we take ownership of our work and are given the freedom to blaze our own trails.
• Help Each Other Thrive: we foster an inclusive and humble culture that allows us to build value for both our customers and our people.
• Continuous Improvement: we challenge the status quo every day to develop creative solutions that make our products better and our customers more successful
• Light the Customer's Way: we don't just sell a product or turn on a service; we are partners and trusted advisors who support and invest in our customers and their success.

If these values resonate with you, we encourage you to come join us - we are building something special.

About the Role:

Invoca is seeking an experienced Senior Events Manager to own Invoca’s event marketing strategy and execution. This team player must have exceptional leadership and communication skills, a strong understanding of event marketing strategy and operations, and proven experience executing best-in-class events. We’re looking for a passionate individual to drive our event efforts by making them eye-catching and memorable. This highly strategic position works collaboratively with the demand generation, product marketing, sales, and customer success teams.

This opportunity requires someone with excellent organization and planning skills who can work independently,  but also collaborate with cross-functional teams. If you thrive in a high-growth, high-energy environment that rewards leadership, initiative, resourcefulness, and individual contribution you may be just the right person for this role.

You Will:

• Drive overall events strategy and budget management, owning KPIs, targets, and success metrics
• Drive events program that results in relationship building, lead/pipeline generation and acceleration, customer engagement and retention, and brand awareness
• Own the end-to-end event management for hybrid events including virtual, webinars,  trade shows, conferences, and Invoca Summit
• Plan, execute and manage all aspects of conference sponsorships, including logistics, catering, marketing collateral, and promotional giveaways
• Collaborate with marketing and sales to develop event strategies that meet territory-based engagement, meetings, pipeline, and revenue goals. Project quarterly results and proactively report progress.
• Collaborate with the demand generation team to create engaging and impactful experiences across all touchpoints for pre-event, event, and post-event moments
• Manage external vendor relationships, inclusive of negotiating budgets and contracts
• Collaborate with the ABM team to create 1:1, 1:Few, and 1:Many event experiences
• Partner with internal departments to ensure each event meets the overall goals of the company
• Travel at least 35 Percent%

You Have:

• Bachelor's Degree or equivalent experience.
• Must be able to attend industry events that require proof of vaccination
• 5+ years of event marketing experience, preferably in B2B, SaaS environment
• Experience in a content-heavy role; experience in running and/or managing webinars or digital events
• Proficient in technical tools like Marketo, Zoom, Salesforce, SalesLoft
• Experience with partner marketing a plus
• Experience managing contractors or outside agencies
• Experience managing social media platforms
• Outstanding verbal and written communications skills, you love to write and thrive on camera or behind the scenes
• A strategic mindset that enables a quick understanding of the landscape and opportunities to creatively delight customers and partners
• Maniacal attention to detail and focus on building meaningful ways to disseminate content and information about Invoca’s solutions for sales and marketing
• Able to pivot quickly from strategy to exe