Senior Director, Global Content Creation

Company Description

Visa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive.

When you join Visa, you join a culture of purpose and belonging – where your growth is priority, your identity is embraced, and the work you do matters. We believe that economies that include everyone everywhere, uplift everyone everywhere. Your work will have a direct impact on billions of people around the world – helping unlock financial access to enable the future of money movement.

Join Visa: A Network Working for Everyone.

Job Description

As part of a strategic shift for Visa’s global marketing, the new Global Content Strategy, Development & Distribution team was created to develop an always-on social capability to reinvigorate Visa’s presence on social platforms and further innovate and guide how Visa engages with key communities.

You will be part of a senior global team in charge of developing Visa’s social strategy, optimizing its media and operations, building new agency and content partnerships, concepting and executing social content, and helping architect new uses of data and measurement to increase engagement.

In this role, you will head up content development for the team as the Senior Director, Global Content Creation, creating original content for all Visa’s social platforms that is highly shareable and engaging, while implementing a consistent approach to content creation with internal and external partners that supports brand and business objectives.

Over time, you will help build and grow internal content teams and cultivate new agency, creator and publishing partnerships, pulling in new resources and building out new capabilities to enable more creative, nimble, and community driven content and engagement with our many audiences.

Essential Functions

What you will do.

• You will build and execute a holistic, year-round content engine & calendar to support multiple initiatives and brand storytelling through social & creator-led content.
• You will concept and develop social content for use across Visa’s priority platforms and channels, a mix of internal, platform, and campaign specific content.
• You will cultivate and maintain an approach for creator relationships as brand ambassadors for Visa as a complement to our content approach.
• You will develop new agency and publishing partners to ensure Visa’s has a constant content and community presence across channels and platforms.
• You will inspire and guide holistic and integrated channel strategies with social as an increased center of gravity for consumer engagement within global campaigns.
• You will execute social content connected to global campaigns, including real-time sponsorship activation during and at events.
• Create a cross-team collaborative process for rapid response content to activate timely cultural and social trends in-line with the brands objectives.
• Act as a champion of social innovation and collaboration and inspire the marketing team to do the same.
• Help lead Visa’s entry into emerging social channels, moving at the speed of social.

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

Qualifications

Basic Qualifications:

• 12 or more years of work experience with a Bachelor’s Degree or at least 10 years of work experience with an Advanced degree (e.g. Masters/MBA /JD/MD), or a minimum of 5 years of work experience

Preferred Qualifications:

• 15 or more years of experience with a Bachelor’s Degree or 12 years of experience with an Advanced Degree (e.g. Masters, MBA)
• 14+ years experience in strategic and creative roles on the agency and brand side managing digital and social marketing and content initiatives, developing integrated marketing campaigns, and collaborating with agency partners and cross-functional teams.
• A highly creative storyteller who can create and build engaging content by leaning into audience insights and cultural opportunities to clearly articulate a brands voice and align with its marketing objectives.
• An influential and seasoned creative leader with experience engaging and co