Hospital Marketing Director Full Time Days

Desert Regional Medical Center is a 385-bed acute-care hospital classified as a stroke receiving center and level 2 trauma facility with an innovative, patient centered and evidence-based Rehabilitation Services Department.  Our compassionate team provides a wide range of inpatient and outpatient services, including acute care rehabilitation, joint replacement & spinal surgery, neurosurgery, ICU, Telemetry, step-down care, skilled nursing, as well as outpatient therapy, hand and lymphedema clinics. 

Position Summary

The Marketing Director for Desert Regional will assist the Group Chief Strategy Officer with ensuring the hospital’s service lines are competitive, efficient, and aligned with market demands. The Director will work closely with clinical, operational, and executive teams to identify opportunities, develop marketing initiatives, and execute business development strategies that enhance the hospital’s market position and attract new patients.

Reporting to the Group Chief Strategy Officer, the Marketing Director will direct data-driven healthcare marketing plans that support service line prioritization and growth.

Shift: Days

Hours:

Essential Duties and Responsibilities

Marketing Strategy

· Researches local competitor positioning and opportunities to help develop stronger local market plans

· Identifies and leads initiatives to integrate innovative services, technologies, or treatment models that differentiate the hospital in the market

· Stays current with industry trends, emerging technologies, and best practices related to service line growth

· Utilizes data, insights and best practices to create comprehensive hyper local marketing plans with clear objectives, impactful brand positioning and a targeted media plan that connects with our target.

· Leads efforts to ensure that service lines are competitive by benchmarking against regional and national peers and other healthcare facilities in the market

· Drives the localization of an integrated service line value story for all audiences for marketing and communications programs that provide consistent messaging, differentiated value propositions and positioning within local markets.

· Leads the development and execution of marketing strategies and go-to-market plans that drive service line growth, consumer engagement, and patient retention

· Partners with the Strategy team in developing media plans, market trends, consumer insights, to develop hyper local marketing plans that build trust and loyalty with local communities

· Maintains strong relationships and interactions with internal and external stakeholders

Execution & Management

· Participates in service line strategy discussions and leadership meetings and presents strategy/metrics/reports to key stakeholders

· Leads market assessments, competitive analyses, and identification of unmet needs to prioritize service line expansion and investment

· Works closely with Group Chief Strategy Officer ensuring the hospital’s service lines are competitive, efficient, and aligned with market demands

· Works with clinical, operational, and executive teams to identify opportunities, develop marketing initiatives, and execute business development strategies that enhance the hospital’s market position and attract new patients

· Collaborate with the senior leadership team, clinical leadership, and department heads to identify opportunities for service line expansion and improvement.

· Partners with Insights team at the home office and actively seeks to understand insights for the market at a deeper level. Drives insights into action by building strong recommendations

· Participates in developing a local service line strategy and directs the process for driving executional excellence and reporting of results

· Keeps key stakeholders updated on marketing plans and performance and develops monthly summary reports.

· Works with physician marketing, communications, business development leaders in executing integration efforts at the market level

· Provide regular reports on service line performance and growth outcomes to the senior leadership team and relevant stakeholders.

· Use analytics tools to assess service line performance, patient trends, and competitor activities, and adjust strategies accordingly.

Qualifications

Education/Experience

· Bachelor’s Degree in Marketing, Communications, Business or relevant major is required

· Advanced degree in business, marketing/communications, or health related field is preferred

· At least 7 years of demonstrated progressive experience and responsibility for developing marketing strategy, executing multi-channel marketing plans that support grow