VP, ISV Partner Marketing

Job Description:

Role Summary/Purpose:

The Vice President of ISV Partner Marketing will be responsible for driving strategic marketing initiatives to build new and expand existing partnerships with independent software vendors (ISVs). This role will collaborate closely with the marketing, sales, product, and partner teams to develop integrated marketing campaigns, strengthen partner relationships, and maximize the market impact of joint solutions. The VP will also manage a team of partner marketing professionals and will be a key influencer in the company’s partner ecosystem strategy.

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities:

• Lead marketing strategy for MSF - collaborate with teams (strategy, credit, go-to-market, sales, product, finance) and partners to develop and execute marketing strategies that effectively communicate the value of multi-sourced financing.  

• Create content, collateral and integrated marketing campaigns that highlight the benefits of financing options to partners and customers ensuring they understand how these solutions can enhance accessibility and scalability of the ISV's offerings.  

• Develop and execute a comprehensive platform ISV partner marketing strategy aligned with company goals and objectives.

• Drive partner engagement by creating our new strategic go-to-market plan that highlight combined value propositions and innovative solutions.

• Collaborate with cross-functional teams (product, sales, customer success) to design and implement high-impact, scalable campaigns.

• Measure and optimize the effectiveness of campaigns, leveraging data-driven insights to improve results.

• Build and maintain strong relationships with ISV Marketing leaders & partners, acting as a strategic advisor for partner marketing efforts.

• Guide internal teams on best practices for co-marketing initiatives, content creation, and lead generation tactics.

• Work with the partner management team to identify new opportunities and expand partnerships.

• Oversee the development of content strategies, including case studies, whitepapers, and webinars that showcase the success of ISV partnerships.

• Ensure all marketing materials reflect the company brand voice and are in alignment with both partner and company objectives.

• Lead, mentor, and manage a team of partner marketing professionals.

• Foster a culture of collaboration, creativity, and performance within the team.

• Build and manage partner marketing budgets, ensuring effective allocation of resources for maximum impact.

• Define KPIs and metrics to measure the success of partner marketing initiatives.

• Track performance, report on key metrics, and provide regular updates to senior leadership on progress and outcomes.

• Continuously refine strategies based on market trends, feedback, and performance data.

• Perform other duties and/or special projects as assigned.

Qualifications/Requirements:

• Bachelor's Degree or, in lieu of a degree, a high school equivalent and 11+ years of experience within financial services or credit card industry, fintech or technology. 

• 8+ years of experience in B2B partnership marketing, channel marketing, or Product marketing that includes:

  • 3+ years in a leadership position 

  • Proven success in managing ISV partnerships and developing integrated marketing strategies.

  • Strong understanding of the ISV ecosystem, technology solutions, and SaaS models.

  • Experience with co-marketing programs, joint demand generation, and digital marketing campaigns.

Desired Characteristics:

• Excellent leadership, communication, and relationship-building skills.

• Ability to think strategically while executing with a hands-on approach.

• Data-driven mindset with a strong ability to analyze metrics and optimize marketing performance.<